According to IHS Market the world market for professional video surveillance equipment grew by 9.3 percent in 2017. Increasing demand for security cameras is expected in 2018, but a slightly lower level of price erosion has been forecasted. The combination of these factors will lead to 10.2 percent growth in the video surveillance equipment market, which will reach $18.5 billion in 2018.Two of the fastest-growing country markets were Brazil and India. A major factor behind the growth in both countries was increased spending by private retail and commercial organizations on HD CCTV systems used to prevent crime. Established in the year 2008 Prama Hikvision India is the leading security systems and solution providers in the country. It has proven an impeccable trust and reputation among security industry professionals in India.
The Journey of a Thousand Miles Begins with ‘Prama’
The decade-long journey of Prama Hikvision India has gone through many milestones that were driven by wisdom– “All great things start with the humble beginnings”. With a small team of loyal employees, the company carved out a niche for themselves in the highly competitive security market. The years of hard work, well-planned goal and trust paid rich dividends, and within a short span of four years, it has become a number one company in the India market.
The well-planned venture, Prama Technologies was firstly started in 2004. The core team of company is further explored how crime can be resolved with the help of technology. They observed that CCTV is the most important technology, which is going to grow in the future.
With indomitable entrepreneurial spirit, Ashish with his team built Prama Technologies into a successful business enterprise. As he started his very first business venture his spirit was high despite having the constraints of working capital. As every member of the company has worked smartly and diligently from the day one till today and fiscal prudence paid rich dividends.
Furthermore, Ashish also shared that the name ‘Prama’ was inspired by the initial letters featuring in the names of his father Shri. Pravinchandra Bhai and mother Shreemati Rama Ben. With his parents’ blessings and motivation, Ashish started the company.
Prama Hikvision India’s Growth Story
“In those formative years entrepreneurship was the sole inspiration and driving force. While we were growing consistently, we faced many problems. We saw problems as opportunities to grow further. But, when we started solving the problems, fortunately they turned out to be business opportunities”- said Ashish P. Dhakan, MD & CEO , Prama Hikvision India Pvt. Ltd.
After a few trials and tribulations, Prama rose to new heights as an entrepreneur from being one of the first movers in the security industry. The firm was driven by the entrepreneurial dream and they consistently worked towards their business goals by promoting business in every possible way.
To grow further into another sphere, CEO, Ashish decided to take a giant step of initiating a joint venture with Hikvision. He had built a win-win relationship based on the trust while working with Hikvision team over the years. The company has the best product portfolio in the market while Prama has the best market size, network, logistics capabilities and geographical reach. In the year 2008 joint venture with Hikvision was incorporated as Prama Hikvision India. Today, it is the leading security systems and solution providers in the country.
This joint venture turned out to be one of the greatest success stories in the Indian security market. The decade long journey of Prama Hikvision India is filled with new milestones and growth story, which is still evolving into new directions. Today, it is the leading security systems and solution providers in the country.
A Visionary Man with Strategies
Ashish P. Dhakan is the MD & CEO of Prama Hikvision India. He is an out of the box thinker and true-blue entrepreneur. Under his dynamic leadership, the company has established trust and reputation among the security industry professionals in India. He holds BE & MBA degrees. His pioneering initiative led to many breakthroughs and established Prama Hikvision India as one of the leading security business entities. His success saga is part of Indian security industry’s shining growth story.
In his illustrious career, Ashish has won many national and international awards and accolades. In the recent year he had the honor of being chosen for the IFSEC Global Influencer List- 2018. He is the recipient of Entrepreneur of the Year -Secona Awards -2016.
Evolving into New Directions
“We had the courage, entrepreneurial drive and foresight, which helped the company to tide over challenges” –states Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. Furthermore, he said–“I am thankful to our customers for their relentless support, who have helped us through the journey. Companies goodwill in the market and impeccable trust among the partners resulted into an evolving success story”
Diversified Range of Products
Prama Hikvision India have comprehensive product offerings in the security product categories, namely Video Surveillance, Access Control, Intrusion Alarm, Perimeter Security, Smart Home (EZVIZ) and Video Door Phone, Storage, AI Cloud, Robotics, UAV + Jammer and UVSS (Under Vehicle Surveillance System) segments.
The latest product offerings have a wide range of Video Surveillance Systems including Turbo HD 5.0 Camera Series and Easy IP 4.0 Series. It also offers specialized Camera product ranges of Dark Fighter, PanoVu, Thermal, Anti-corrosion, Explosion-proof, People Counting and Fish Eye categories. It also has a wide range of DVRs, NVRs, CVR, VMS, LED Monitors and key components related to enterprise and retail segments.
The company also has a dynamic Vertical Solutions team to offer innovative solutions across the verticals, including BFSI, Retail, Hospitality, Education, Pharma & Healthcare, Power, Petroleum, Oil & Gas, Mining and Heavy Industries, Smart City and Safe City, etc.
The core team focuses on the customer centricity, technology innovations, quality products and value added services. Its consumer market plans are based on the market insights, customer feedback and research data. As a global leader in security technologies and innovations, the company has a long term research and development focus. Its R&D initiatives continue to offer cutting edge technologies in security and surveillance products. The latest solutions in Artificial Intelligence Technology, AI Cloud, Deep Learning, Big Data and IoT space shows that the key value proposition is technology innovation.
New Initiatives by the Company
The company has set up a world-class service center. It is enabling RMA processes with SAP to support Pan India dealer and distributor network. It also has a training center in Mumbai. It regularly conducts training and certification program across India to empower the companies’ partners.
Make in India
Prama Hikvision has made a big investment in the Government of India’s ‘Make in India’ initiative, which is one of the significant step towards achieving the India specific product manufacturing roadmap. Through this initiative it has set up a state- of-the- art manufacturing plant near Mumbai to cater to the India and overseas markets. It has recently signed a Memorandum of Understanding (MOU) with the Andhra Pradesh Government to extend the manufacturing facility in the state.
True-blue Entrepreneur’s Million Dollar Advice
“My advice to all the budding entrepreneurs is to be rooted with ground realities and local culture while innovating the future business trends. Business and Technology may change drastically with time, but it is only the human values and collaborative spirits that win in the long run”—advices Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd.
The company is very optimistic about the future of the security market in India. It is well prepared for the exponential growth in the market. It had already set up ‘Make-In-India’ manufacturing plant. It is also in the process of extending manufacturing facilities in other states. Over the years, the company has consistently building trust through value added services and technology innovations. It also has an internal review system in place to ensure high standards in customer service and upgrading it consistently. Apart from innovative technologies, vertical specific solutions, customized solutions and integrated security solutions will be a game changer idea in the IoT era.
“We will move further by expanding our network and manufacturing facilities, we will be spending more time and resources in the CSR activities, mentoring youngsters and incubating start-ups. We also wish to support social and community causes, which are close to our vision.” — elaborates Ashish P. Dhakan, MD & CEO, Prama
Hikvision India Pvt. Ltd.