Pushing the Boundaries of Possibilities – 13 Particles: Where Imagination Takes Flight in Indian Animation

13 particles

In the game of possibilities, the animation of an imaginative mind could break through the very fabric of impossibilities. When you look at it, the virtually animated reality of the mind staying in a fleshed organ of the brain, yet reaching out into the depths of even infinity and immersing you in this three-dimensional reality, you will be amazed at the fact that it is beyond the comprehension of all the wisest of us.

Is the mind created of 13 Particles or neutrinos? The animated world of this animation studio might give you the feeling that, indeed, yes. In the vibrant tapestry of Indian animation, 13Particles Studio is synonymous with innovation and artistic excellence.

Founded in 2019, this dynamic studio isn’t just creating animation; the team is propelling the industry forward with their imaginative storytelling and cutting-edge techniques.

In CEO-Cofounder Capt. Mohit Sabharwal’s words, 13 Particles is a forward-thinking organization driven by a thirst for knowledge and continuous improvement, “And we are proud of our strong foundation!”

In the past, one of our works for which we got special recognition and appreciation from various international entities was https://www.youtube.com/watch?v=31u-tfbrla8.”

Sumit Sabharwal, the COO-Founder, joins Mohit and adds, “We were featured in several digital press and media such as” –

In this ever-expanding gaming and animation ecosystem worldwide, 13 Particles is blending the scale of production with innovation “in a manner that our customers and clients can see, feel, understand, and relate to the experience we are creating, which is connecting people globally. It makes us one of the promising game design and development studios based in India recognized for its work across different domains, as briefed ahead,” said Sumit.

Mohit furthers, “At 13 Particles, we have a vision to impact the industry with our quality deliverables. We believe that it’s not only about creating gaming assets and models; it’s all about engaging and immersing the audience in the ecosystem.”

In 13 Particles, we are creating and delivering high-quality game graphics.

  • We create stories,
  • We communicate emotions and ideas through our work,
  • We go beyond imagination to make users feel connected in this digital world.”

Sumit says, “Combining artistic creativity with technical expertise to bring the virtual characters to life is something we are super proud of in 13 Particles.” After all, these characters serve as the players’ avatars or interactive entities within the game world, and their design, movement and expressions greatly influence the player’s engagement and emotional connection within the game.

Whether it is about vehicles, gaming assets, weapons, 3D environment, 3D Characters, Gaming props or even game 13 Particles, it assists its clients and customers in every aspect of 3D art, design and development. “Not only that, from concept designing to animation, from storyboarding to providing 4K renders, we are continuously impacting this space with our high-quality deliverables,” says Mohit.

The dynamic duo of Capt. Mohit and Sumit were speaking in an exclusive interview with Insights Success, elaborating on how they are pushing the boundaries of possibilities at 13 Particles with their extraordinary league of India’s best animator minds.

As pioneers in the animation industry, could you take us back to the beginning of your journey? What motivated you to step into this dynamic ecosystem?

It all started in 2019 when a group of creative professionals decided to take a break from their monotonous lives and set up something that allowed them to express their thoughts the way they wanted. Being core gamers at their heart, they set their sails off in the vast gaming ocean with a vision of working on the best industry titles and echoing the name of Indian soil in the international markets. The sole motivation was to fulfil our passion for making AAA video games and get recognized for the purpose we dedicated our lives to.

Our journey has been a testament to the power of passion, the resilience of the human spirit, and the boundless potential of creative collaboration. It was a journey defined by the pursuit of greatness, fuelled by the unwavering belief that anything is possible with dedication, perseverance, and a touch of magic. We weren’t just chasing success; we were deeply committed to our work. Gaming has always been everything to us. We work hard daily to make our dreams come true and leave a lasting mark on the world.

13 Particles was born in 2019 with the mission to positively impact the gaming industry with its quality deliverables, work, and positive working environment, which are characterized by utmost dedication, discipline, and dexterity.

13 Particles has emerged as India’s most promising animation company. Could you share the guiding philosophy that has propelled your organization’s success?

We really appreciate the commendations, but it’s more towards our partners, clients, customers, community, network, and people who have kept faith in us that we would like to direct the acclamations.

One thing that we’ve always believed in is upholding the core company values that we associate ourselves with, and we think that’s what helped us develop long-term relations with most of our clients.

13 Particles values stand strong with 3 P’s –

*Passion: Where passion meets perfection along with perspicacity, prudence, and pertinence, there comes the name of 13 Particles Studio.

*Perseverance: When any challenge arrives, we persevere by being persistent and patient, ultimately achieving great progress.

*Positivity: Above everything else and besides our work, our team members are known for being poised, polite, and purposeful, reflecting a positive attitude in their life approach.

The animation landscape is continually evolving. Could you please brief our audience about your firm’s USPs and how you are currently positioned as one of the best innovators?

Going the extra mile is what separates us from the rest. For us, no project is just another assignment to be completed. This fosters our ability to experiment a little with every task and figure out the best possibilities, which will allow us to be innovative and adhere to the client

requirements at the same time.

13 Particles prides itself on several unique selling points (USPs) that set us apart in the ever-changing animation landscape.

Firstly, our dedication to storytelling excellence is unparalleled. We believe that compelling narratives are at the heart of every successful animation project, and we spare no effort to craft captivating stories that resonate with audiences of all ages and backgrounds.

Secondly, our commitment to artistic innovation drives us to constantly push the boundaries of creativity. Whether through ground-breaking visual styles, cutting-edge animation techniques, or pioneering character design, we strive to deliver visually stunning and artistically ground-breaking animations.

Moreover, our studio is equipped with state-of-the-art technology, high-end hardware systems, and a separate gaming zone, which ensures breakout time for our artists and a team of highly skilled professionals who are experts in their respective fields. This allows us to consistently deliver high-quality artwork and animations that meet and exceed industry standards.

In terms of innovation, we are constantly exploring new technologies and techniques to stay ahead of the curve. From experimenting with virtual and augmented reality to incorporating artificial intelligence into our animation process, we are at the forefront of innovation in the animation industry.

Overall, our firm’s USPs lie in our unwavering commitment to storytelling excellence, artistic innovation, cutting-edge technology, focus on quality, and a relentless drive to push the boundaries of creativity. These qualities position us as one of the best innovators in the animation industry, consistently delivering ground-breaking animations that captivate audiences worldwide.

Your leadership style is often recognized as a driving force behind 13 Particles’ achievements. Could you explain your approach to leadership and team building within the organization?

Recalling a quote by Warren G. Bennis, “Leadership is the capacity to translate vision into reality,” we are proud to mention that the 13 Particles approach correlates with it. So far, we have observed that whatever little we’ve achieved stems from the roadmap that we had set when we started. One needs to have a solid vision or, at the very least, a basic clarity about where the organization needs to head and what the way to go is.

Regarding team building, in today’s competitive environment, you need to be a team player no matter what your position in the company. You need to be there and empathize with your colleagues and employees, leading to a synergized work environment and, thus, more collective growth for the company. We have many team-building activities in 13 Particles, which ensures that our team members are always energised and understand the importance of collaboration and teamwork in their daily work lives. We believe in creating brand ambassadors who are not outside the company but are created, supported and developed in-house. We are proud to mention that our Associate 3D art lead artist, Sahil Thakur, and Mid-Level artist, Neeraj Lamba, are a few of those proud ambassadors who have been nurtured and grown in-house since the beginning of their careers who not only take pride in taking forward our values and mission of the company but also feel and breath same each day. We intend to have every team member’s solid buy-in when it comes to living the vision which 13 Particles have. Also to mention, one of our team member Shivendu Mishra who takes care of music, dubbing, and voiceover, is one of our proud ambassador who continue to stand strong with 13 Particles Studio from Day One.

The essence of animation technology lies in innovation, disruptions, entertainment, and enhancing user experience. How does 13 Particles strike a balance between operational efficiency and customer satisfaction?

Seeing through the eyes of the end product consumers, who are gamers, artists and creative directors and understanding their perspectives enables us to orient our creations to meet their expectations. Strategizing the pipeline for every project efficiently and delegating tasks as per the competencies of our employees, along with regular audits and strong quality assurance, gives us the space where we can have a good balance between the two. We also consult our clients to provide them with the best and most efficient solutions, as we realize that fully understanding clients’ requirements is the basic aspect of churning out top-notch quality artwork.

Several key strategies, such as a collaborative approach, streamlining the production pipeline, believing in continuous improvement, having strong quality assurance, and closing the feedback loop at all times, can help us strike a fairly good balance.

Digitalization and technological advancements are crucial aspects of the modern animation tech ecosystem. How does your company integrate these principles into its core functioning and contribute to a technovative future?

That’s true. It’s crucial to keep up with the wave of technological advancements, especially in our field. From daily office workflows to the core design our artists do, we are constantly looking for up-to-date methods and techniques that make things swift and actionable. Implementing AI-based tools has supported this idea of ours, and it gives us time to think more creatively, which we utilize to innovate frequently.

Our artists have ready access to the latest gaming hardware, including PCs, gaming consoles, VR setups, and more. This makes it very accessible for them to experience the latest trends and reflect them in their works.

By adopting cutting-edge software and tools, investing in infrastructure, exploring emerging technologies such as AR/VR, strongly believing in training and development, and collaborating and forming strategic partnerships, we are able to drive innovation and contribute to the advancement of animation technology on a broader scale.

13 Particles is deeply committed to integrating digitalization and technological advancements into our core functions to pave the way for a technovative future in the animation industry. By embracing innovation and pushing the boundaries of what’s possible, we aim to inspire creativity, delight audiences, and shape the future of animation for years to come.

Your company has achieved remarkable success. Could you highlight a transformative project or initiative that showcases your company’s commitment to excellence and innovation?

We have a long way to go, but we’re really grateful for everything we have been able to accomplish so far. There have been quite a few projects, starting from De_Cache to the latest ones like PUBG, Unreal, Neoscape, War for Earth and several others, which were a great opportunity for us to showcase our calibre and potential, highlighting our affinity to strive for the best. Throughout the production process, we maintained open lines of communication with the client, soliciting feedback and incorporating their input into our work to ensure that the final product exceeded their expectations. Our collaborative approach strengthened our partnership with the client and resulted in a truly transformative animated experience that resonated with audiences worldwide.

The success of the PUBG project not only solidified our reputation as a leader in the gaming industry but also served as a testament to our company’s unwavering commitment to excellence and innovation. It demonstrated our ability to push the boundaries of creativity and technology, delivering high-quality artwork that not only met but exceeded the expectations of our clients and audiences alike.

To share that 13 Particles provides a full scope of Gaming Development and Design Art Services, namely 2D-3D Art | 3D Animations | Character and Level Design | Concept Art | 3D Hi Poly – Low Poly Modelling | Environment | Sculpting | Texturing | Skinning | Rigging | Rendering | Compositing | Promotional Art | Trailers | Architecture & Product Visualization | AR and VR.

We’ve collaborated with 30+ outstanding companies, including PUBG, Flow Fire Games, So Krispy Media, Epic Games, Unreal Engine, Neoscape, Krafton Inc., Motive.io, SpaceDream,

Royal Crow, OGAB, Altworld, Kocca Music, Katana Inu, Kiko Cat and many others.

The workforce is the cornerstone of any successful organization. How does your company foster a culture of growth, skill development, and empowerment among its employees?

We couldn’t agree more! At 13 Particles, we have made sure that our employees are provided with a comfortable and engaging work environment. From making the workplace and our gaming studio ergonomically safe to conducting frequent workshops and having knowledge-sharing sessions, we believe in the holistic 360-degree personal and professional development of all our employees.

Professional development and providing mentorship to each of our employees for career pathing and advancement opportunities are something we take very seriously, and the leadership team of 13 Particles personally takes care of them.

When it comes to their well-being, we are among very few employers in the industry who believe in ensuring and protecting our employees through long-term medical, health, and life insurance.

The members treat each other like a family, sharing and growing together. When it comes to team building, it’s mandatory for everyone to participate in our regular LAN gaming sessions, which also highlights an added perk of working at 13Particles: You get to game a lot! And that’s the reason every team member of 13 Particles believes and follows a mantra—We play Games, we make Games!

Having team building events and outings, employee awards and recognition, open communication and feedback, participating in gaming events and seminars, providing medical consultations to employee’s family members and deploying work-life balance initiatives is something which 13 Particles takes ahead with pride in creating a positive and supportive work environment where everyone can thrive and contribute to the success of our company and theirs too.

As a leader in India’s animation sector, your company has likely faced its share of challenges. Could you share an instance where your team’s resilience and ingenuity triumphed over adversity?

There were quite a few instances, especially during COVID-19, when we found it challenging to cope with the sudden changes that completely altered the way we were working.

One such instance was with a game assets project that we undertook for a leading company. We had to deliver everything on a set deadline. Thankfully, utilizing the remote connectivity solutions and the sheer perseverance of our members, we were able to pull it off with ease.

Our team’s resilience and ingenuity triumphed over adversity during the production of “War for Earth,” where 13 Particles contributed end to end. This project presented us with numerous challenges, including tight deadlines, technical constraints, and unforeseen creative obstacles. However, our team rose to the occasion, demonstrating remarkable resilience and ingenuity in the face of adversity. Through collaborative problem-solving, innovative thinking, and sheer determination, we devised a workaround that addressed the immediate issue and elevated the quality and impact of the final animation. Our ability to adapt and thrive in the face of adversity impressed our client, strengthened our team’s bond, and bolstered our confidence in our capabilities. It showcased our ability to overcome challenges, push the boundaries of creativity, and deliver exceptional results even in the most challenging circumstances. The experience served as a valuable reminder of the strength of our team and our capacity to triumph over adversity, no matter the odds.

The COVID-19 pandemic has reshaped industries globally. How has your firm navigated these unprecedented times and adapted its strategies to ensure business continuity?

The show must go on. This simple attitude kept us going despite obstacles and motivated us to continue the studio operations remotely. We didn’t pick up much work during that period. Our aim was to successfully complete the ongoing projects and deliver quality output to our clients.

We didn’t want the pandemic excuse to justify any setbacks in our journey, so we focused on getting the most apt results out of whatever was available at our disposal. We’ve always focused on quality, never quantity.

Like any other people’s business, 13 Particles Studio faced significant challenges, but we adapted swiftly to ensure business continuity while prioritizing the health and safety of our team members. By prioritizing the well-being of our team members, embracing remote work, enhancing communication and remaining agile and adaptable, we successfully navigated the challenges of the COVID-19 pandemic and ensured business continuity.

Animation tech is a niche industry in India that demands constant innovation. What would you advise other budding entrepreneurs who aspire to venture into this space?

Don’t hesitate to explore and keep doing it regularly. You must constantly prove your mettle to be at the top of the game. It’s not like you’ve achieved a milestone, and that’s it. To eventually leave a mark and a legacy, you’d have to keep going without any stops or breaks on a larger level. With discipline and consistency, you can achieve great heights as you unlock your greatest potential.

Looking to the future, what is your vision for 13 Particles? How do you aspire to continue making a significant impact on India’s animation landscape?

As a leading animation and gaming studio in India, our vision for the future is driven by a commitment to quality, innovation, creativity and excellence. We aspire to continue making a significant impact on India’s animation landscape by pushing the boundaries of storytelling, embracing emerging technologies, and nurturing talent within the industry.

To achieve new horizons, we are tracking every remaining objective milestone that we laid out when we started operating 13 Particles. We’re pushing ourselves every day, and our consumer-first approach will surely help us cater to enthusiasts across the globe and in the country as well.

We have some exciting plans under the belt, and to give a slight hint, we really admire the supremacy of AAA titles. Always open to working on new and interesting concepts, we’re ready to take things to the next level in years to come, leaving a mark on Indian soil.

We aspire to launch our own product, our very own game, and we are very ambitious about it in the coming years.

Our journey towards excellence is a never-ending pursuit. We will continue to strive for continuous improvement in all aspects of our business, from production processes and quality standards to customer satisfaction and industry recognition.

Our vision for the future is one of growth, innovation, and impact. By staying true to our core values and embracing change, we aspire to continue making a significant contribution to India’s animation and gaming landscape and inspire audiences worldwide with our creativity and storytelling prowess.

For more information, please visit https://www.13particles.com/ or email at thirteenparticles@13particles.com.

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