Sponsa – Bringing India’s Network Referrals Online


Sponsa is a Made-in-India network commerce platform that is empowering individuals to grow their businesses with automated network referrals

  • Over 92% consumers are expected to buy a product or use a service that is referred to themby their trusted ones
  • About 88% consumers are happier with cash incentives
  • About 29% consumers would recommend a product/service without expecting any rewards in return

Mumbai: Sponsa is India’s first ever network commerce platform that allows individuals to sell and promote their work. Sponsa facilitates partnerships and social endorsements to a plethora of industries such as beauty, fashion, retail, consultation and many more. Launched circa March 2020, Sponsa is the brainchild of SuraviPatnaik, who conducted research to understand commerce in India and identified how individuals and businesses were largely dependent on their offline network of

customers. She also understood that while using a service or buying a product, she trusted the recommendations of her family and friends more. This and the need to give small businesses a space where they can share their products/services and grow through consumer- powered referrals, led to the inception of Sponsa.

Sponsa is currently benefiting over 500 small businesses across India and NewZealand through the technology of consumer referrals and democratised endorsements.

Commenting on the same, SuraviPatnaik, Founder, Sponsa adds, “Sponsa believes in empowering consumers in order to support small businesses. We charge minimal commissions and at the sametime, help these businesses build a network of customers. Consumers are an integral part of shopping and bridging their gap with businesses, Sponsa aims to broaden the spectrum for these entrepreneurs.”

Sponsa provides direct cash incentives to its customers who refer an online product/service to someone. This social referral helps small businesses build a network. At the same time, through democratisedendorsements, the end consumers can avail their products/services at the same price point. The vision at Sponsa is to make the finest use of digital technology to support small businesses through consumer endorsements and help them sell their work.

In this, Swati Mehrotra of Swatimodo, a leading name in the footweardesigning industry joined hands as CoFounder; alongside AbinashSahoo, a finance consultant with years of startup experience in his kitty.

Making the world a better place by giving back

Sponsa gives back 5% of its profits to the community and strives to contribute to the commerce in India with the simple yet thoughtful philosophy of #SupportSmall.

About Sponsa:

While the last decade has seen digital technologies in India solving intractable societal challenges for commerce with social commerce and payment platforms, consumer-powered commerce has been left secondary to the primary aims of centralised platforms’ commercialisation and profitability.

Sponsa is India’s first consumer commerce and endorsement platform that offers

cash incentives for referring local products and services, while allowing businesses to thrive sustainably with direct-to-consumer presence in a decentralised platform. Sponsa is catering to a plethora of industries such as retail, fashion, consulting and individual entrepreneurs where it’s not only about selling or referring online but more about the people, branding, and stories behind them. With 1000s of users already associating with Sponsa, this social referral platform is helping such businesses thrive on zero budget marketing. The platform of Sponsa along with its unique technology is operational in New Zealand and India. That being said, the underlying vision at Sponsa is to provide a space that meets the diverse needs and expectations of the seller as well as the buyer.

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