The textile industry is on the path of growth eliminating the hurdles of demonetization and GST. With such issues being settled out, it is expected to grow at huge heights in the 2018-20 time period. Consequently, India is well poised to capture the textile industry in the upcoming decade and become a textile superpower.
With such a vision to become a leading manufacturer & exporter of textile, apparel products, and take Indian textile industry to the success heights, TT textiles, covers the entire spectrum of the textile sector: cotton, yarn, fabric, garments, and accessories. It is continuously excelling in quality, service, and customer satisfaction using the latest technology, processes, and man power.
TT is a vertically integrated textile group with end-to-end manufacturing capabilities from fiber to fashion. With two spinning mills, two knitting factories and multiple garment manufacturing units available all across India, the firm services customers all across the globe, spinning sixty-five countries and five continents. The firm is also the first Indian knitwear company to go public and is listed on both the National Stock Exchange and Bombay Stock Exchange. TT group has revenue of over USD hundred million. Its business is not only spread across cotton, yarn, fabric, garments but also in agro-commodities and has a wide distribution network with over five hundred distributor and over twenty-five thousand retail outlets and fifty exclusive shops.
The Journey of Fiber to Fashion
The corporation’s journey started in the year 1947. A family from Rajasthan opened a textile business in Kolkata, which played an important role in the Indian Textile Industry along with Independent India movement. TT Brand was started in 1964 by the TT Group founder and current Chairman Dr. R C Jain and the TT Group was formally born in the year 1970 when the family business was separated. Today, the brand is the most loved textile brand in India. TT has become a household name for various consumer products as well as industrial and intermediate products and services in India as well as in more than sixty-two countries. It works to add vitality to life by meeting the everyday needs of people to feel good, look good and get more out of life. It is a progressive organization with investments in good quality systems and innovative marketing.
An Adept Manager
Sanjay Kumar Jain helms the seventy-year heritage of TT textiles as its Managing Director. He is a Gold Medallist from IIM Ahmedabad apart from being a Rank holder Cost Accountant and Company Secretary. He is currently Chairman of CITI and Immediate Past Chairman of NITRA, NITMA, and TSC.
Sanjay is a regular speaker at conferences and a writer of articles. He was presented the Udyogratna Award in 2010. An expert in marketing and finance, he is the overall in-charge of TT Ltd. He has traveled to over forty countries and has gained wide exposure in textile issues. He is also a member of the monitoring committee of the West Bengal Textiles and Handloom Industry and a member of the core committee promoting the first Hosiery Park in India which is coming up in West Bengal. With his entrepreneurial enthusiasm, he is part of MentorEdge of IIM, Ahmedabad, and has been a jury and mentor in ET Power Ideas.
Brand Proposition
TT textiles has built the foundation of an enduring business which are brand equity, strong product propositions, and competitive prices. For its customers, it has a wide assortment of stylish garments offering incredible value, based on its intimate understanding of the customer needs. With a belief in maintaining a close working relationship with its partners to align the expectations, the firm has demonstrated its foresight and capability to develop products to meet the future needs of its customers.
Power Meter of the Firm
The merits that make TT a force to reckon with in the textile industry are:
Legacy – In the year of freedom, a nationalized and revolutionised step was taken to start India’s one of the premier textile brand.
Recall – A reach network of over five hundred wholesalers and numerous retailers and intelligent print and electronic media campaign helped TT to make it one of India’s leading brands.
Impact – An introduction of new things in India like single jersey vest in an interlock dominated the market and followed by the new style underwear which introduced customers to a different fit and comfort in late 60s/70s.
Power Factor – TT covers the entire spectrum of the textile sector: cotton, yarn, fabric, garments and accessories.
All Around Manufacturing
Fabric
The firm deals with unprocessed greige fabrics and knits them from the finest quality yarn which is super-combed, autoconed and electronically cleared. The in-house manufactured yarn ensures that the fabric wear would reflect flawless appearance over continuous lengths. Two knitting complexes: one in Gajraula, UP and other at Avinashi, TN produces single jersey, interlock, and rib fabrics. This fabric is sold to garment exporters in India as well as exported to a number of countries.
Yarn
The firm’s yarn is OEKO-Tex certified yarn i.e. they are free of harmful chemicals and are safe for human use. It is made from the best available raw material. All yarns are autoconed and are electronically cleared and sliced on the latest schlafhorst autoconers. All these individual cones are passed through ultra violet rays for detection of shade variations. TT textile is certified for organic cotton Yarn for GOTS, OE100 and OE blended. It is also certified for GRS from control Union.
With two spinning mills at Rajula, Gujarat, the firm exports yarn to China, Korea, Taiwan, Hong Kong, Indonesia, Malaysia, Bangladesh, Peru, Brazil, Spain, Italy, Greece, Poland, Slovenia, Croatia, Bahrain etc.
Cotton
The firm practises handpicked raw cotton and it is tested by electronic machines in the lab. Moisture is controlled at every stage and ginning is done in TMC approved factories.
Garments
With manufacturing facilities at Tirupur, Kolkata, Varanasi, Kanpur, New Delhi, and Ludhiana, the firm manufacturers knitted wear garments for men, women, and kids. Machines that manufacture these are imported from Italy, USA, Germany, and Japan.
The firm sells garments under its three flagship brands: TT, HiFlyers, and Fundooz. HiFlyers is company’s readymade garment brand that includes a range of casual wear, active wear, leisure wear, and yoga wear products for men, women, and kids.
Awards and Recognitions
- Awarded Excellence Award in 2010 by Indian Economic Service.
- Awarded the Master Brand status by CMO COUNCIL, the USA in 2012.
- “Top 100 SME” award of India out of 42000 plus nomination in 2013.
- “India Small Giants” award constituted by India SME Forum / NDTV Profit in 2014.
- “Top 100 SME” award of India out of 70000 plus nomination in 2014.
- Silver Trophy award for the second highest exports of yarn (in counts 50s and below under the category II) in 2015.
- Awarded India’s most promising brand by “World Consulting & Research Corporation” in 2015.
- Awarded Power Brand – 2018 (Most Desirable 30) in 2018.
Future Beam
According to the firm, “trust is won by experience, not words. We believe it’s a journey which needs to be traveled to create a long-term relationship with all your stakeholders who jointly create a conducive environment for the company to grow and prosper.”
With its principles of fair dealing, openness to change and adopt new technology, and progressive mindset, the firm plans to focus on the branded value-added garments category and reduce its dependency on the commodity part of the textile chain. It is looking forward to twenty-to-thirty percent growth for the next five years by leveraging its strong brand and strengths.
Source :-The 10 Most Admired Companies in Textile Industry
