YLG (You Look Great!) Salon: A Rising Star in the Franchise World – Why You Should Consider It in 2024

YLG (You Look Great!) Salon
YLG Salon

The beauty industry is on a long term high growth path, with the demand for branded high-quality salon franchises growing across Metros, Tier 1 and Tier 2 towns. The Indian beauty industry is expected to reach a staggering $20 billion by 2025, making it a lucrative market for investors. The current penetration of salon services in India is still very low and the growing aspirations of the younger population translates into a huge opportunity for those who can tap into it. YLG’s proven success and established brand image make it well-positioned to capitalize on this growth.

Value Retail in India is poised to grow to USD 170 Billion with a 50% higher CAGR over the next 5 years than other retail categories as per a study (Jan 24) by Wazir Advisors. If you’re considering investing in this high potential profitable and growth market, then YLG (You Look Great!) Salon deserves a closer look. With over 50 + company owned successful salons and a rapidly growing franchisee partner network across India, YLG is rapidly pivoting to become the leader in building a profitable franchise network with enormous growth potential.

What Makes YLG Salon Special?

*Established Brand with a Proven Track Record: Founded in 2008, YLG has carved a niche in the mid-premium salon segment. The team’s commitment to client satisfaction, quality services, and a trendy ambience has resulted in a loyal customer base and consistent growth.

*Differentiated Service Portfolio: From premium hairstyling and treatments, makeup, skincare, signature waxing services, facials and Hair spa treatments, YLG caters to a wide range of customer needs and preferences. The team of experts stays updated with the latest trends, constantly offering innovative services like Terra Botoplexx, YLG Brightening wax services, nail extensions and a wide range of Hair care services. We are committed to our brand speak tagline of -Fashion with Care!

*Focus on Technology and Innovation: YLG leverages technology to enhance the customer experience. Online booking, digital consultation options, and loyalty programs provide convenience and personalize the service. Franchisee partners get trained in using the state of the art mobile app for complete handling of business from just a phone/tablet, making it very easy to manage entire customer journey, CRM, control product usage and cut costs. The brand continuously invests in training and upskilling their stylists and therapists at the state of the art YLG Institut to ensure they are at the forefront of the industry.

*Franchise-Friendly Model & Strong Brand Recognition: YLG offers a comprehensive franchise support system, including operational guidance, marketing assistance, location recommendations and salon Design, and training programs. One point of supply for all salon requirements, recruitment and training of franchisee partner technical and managerial staff makes life easy for the new franchisee to this great industry. Its experienced team helps franchisees navigate the intricacies of running a successful salon. Finally, the franchise model offers best of class terms in favouring the franchise partner. Together with it’s exclusive products and expertise, this translates to better profit margins for franchisees. YLG has established itself as an aspirational young mid-premium brand, attracting a loyal clientele and commanding premium pricing. The dynamic duo Vaijayanti & Rahul Bhalchandra have been honoured with the title of THE BEST DEBUTANT FRANCHISE SALON of THE YEAR at the “Rising Bharat – Real Heroes” awards in Delhi in Jan 2024. The awards were given out by actor and BJP MO Hema Malini and BJP ex-national vice president Shyam Jaju.

*Expertise and education first commitment: YLG Institut, one of India’s finest beauty training schools of YLG was established in 2008, is accredited by global certification bodies CIBTAC, CIDESCO and is a L’Oréal partner academy. YLG is acknowledged for Path-breaking work in Training and has trained over 7,000 professionals in the industry. This expertise forms the backbone of the consistently high YLG quality service

YLG’s Inception Saga

YLG Salon, a Bengaluru-based brand, had its humble beginnings under the vision of engineers turned entrepreneurs Vaijayanti and Rahul Bhalchandra. What started as a dream soon became a reality as the couple embarked on a journey to revolutionize the salon industry. With a focus on quality service and customer satisfaction, YLG quickly gained traction in the competitive market.

Today, YLG boasts a strong presence in three cities, operating over 55 company-owned outlets. Through dedication and unwavering commitment, the brand has garnered a loyal customer base of over 600,000 customers, cementing its status as Bengaluru’s favourite salon chain. The success of YLG can be attributed to its innovative approach, personalized services, and relentless pursuit of excellence.

In 2023, YLG embarked on a new chapter of growth by venturing into the franchise partnership model. This strategic move allowed the brand to expand into new markets, like Gurugram, Hyderabad and Bijapur. By embracing the franchise model, YLG not only accelerated its expansion but also empowered aspiring entrepreneurs to join the journey of redefining beauty and wellness.

The expansion into new markets marked a significant milestone for YLG, signalling its commitment to catering to diverse consumer needs and preferences across different regions. With each new outlet, the brand continues to uphold its core values of professionalism, consistency of service and customer-centricity, ensuring that every individual experience at YLG is nothing short of exceptional.

The Rising of a Personal Beauty Care Star

Vaijayanti Bhalchandra, a distinguished alumna of VNIT Nagpur with a BTech degree and an MTech (Hons) from IIT Mumbai, has been a trailblazer in the Beauty and salon industry since 2008. With a visionary mindset and a relentless pursuit of excellence, she has spearheaded numerous groundbreaking initiatives that have reshaped the industry landscape.

Throughout her career, Vaijayanti has introduced several pioneering concepts that have revolutionized India’s beauty and salon experience. From transforming the waxing experience with the introduction of roll-on cartridge wax to collaborating with international hair artists to create the iconic ‘Indian Browns’ looks, she has continuously raised the bar for innovation and creativity in the industry.

In addition to her focus on innovation, Vaijayanti has been a staunch advocate for hygiene and education within the industry. By championing the adoption of single-use kits over bulk packing and establishing the YLG Institute, she has prioritized hygiene standards and providing high-quality training to aspiring hairstylists and beauticians, empowering over 7000 individuals to pursue their passion free of charge.

Vaijayanti’s unwavering commitment to industry advancement has earned her widespread recognition and accolades. She has been honoured with numerous awards, including the Entrepreneur of the Year at the MSME India Business Awards by the National Small Industries Corporation (NSIC) and the prestigious Mahatma Gandhi Samman at the Global Achievers Conclave at Westminster Palace, UK Parliament, London in 2018, among others.

Driven by her passion for innovation, education, and excellence, Vaijayanti Bhalchandra continues to inspire and lead the way forward for India’s beauty and salon industry. Her remarkable contributions and visionary leadership serve as a beacon of inspiration for aspiring entrepreneurs and industry professionals alike, paving the path for a brighter and more vibrant future.

The Most Trustworthy Leadership

Rahul Bhalchandra, a distinguished undergrad alumnus of IIT Kharagpur with a PGDM from IIM Calcutta, has played a pivotal role alongside his co-founder Vaijayanti in ushering in a new era of innovation and trustworthiness in the salon industry. Together, they have introduced several groundbreaking initiatives that have set industry standards and earned the trust and admiration of customers and investors alike.

Rahul and Vaijayanti introduced India’s first app-enabled organized home services through YLG at Home in 2017. This innovative service offering not only enhanced convenience for customers but also showcased their forward-thinking approach to meeting evolving consumer needs in an increasingly digital age.

The impact of Rahul and Vaijayanti’s leadership extends beyond business success to industry recognition and accolades. YLG Salon has been consistently recognized for its commitment to customer obsession, winning prestigious awards such as the CII Customer Obsession Award and Best Regional Salon Chain (South) at the Indian Salon & Wellness Awards for five consecutive years.

Furthermore, YLG Salon’s excellence in retail operations has been acknowledged with awards such as the Best Retail Chain at the South India Retail Summit and Best Retail Chain South at the L’Oréal Indian Hairdressing Awards. These accolades serve as a testament to Rahul and Vaijayanti’s unwavering dedication to delivering exceptional service and building a brand that customers can trust and rely on.

In a competitive industry where trust and credibility are paramount, Rahul Bhalchandra’s visionary leadership and strategic acumen have positioned YLG Salon as a beacon of reliability and excellence. His relentless pursuit of innovation and commitment to customer satisfaction drives the brand’s success and solidifies its reputation as one of the most trustworthy names in the salon industry.

The Pioneers in Personal Beauty Care Brand Building

The pioneering efforts of YLG in personal beauty care brand building have revolutionized the industry landscape, setting new standards of excellence and innovation. Since its inception, the brand has remained steadfast in its commitment to delivering world-class products and services at reasonable prices, attracting and retaining a loyal customer base. This founding core value has been instrumental in shaping YLG’s unique positioning and offerings in the market, distinguishing it as a brand offering competitive pricing without compromising quality or hygiene standards.

One of YLG’s key differentiators lies in its array of unique services tailored to meet the diverse needs and preferences of Indian consumers. From specialized treatments such as Bright wax and Anti-aging wax to innovative solutions like European Light Therapy for hair and skin, YLG has continually introduced groundbreaking offerings that resonate with the evolving demands of its customers. Moreover, the brand’s Look collections, curated to reflect Indian consumer trends and requirements, further reinforce its commitment to delivering personalized and relevant beauty solutions.

In addition to its service offerings, YLG boasts an exclusive range of professional personal care and beauty products available for purchase in-salon. These include the Terra Ayurvedic skincare products, renowned for their efficacy and natural ingredients, and the Terra Professional hair Botoplexx Treatment, formulated with plant-based ingredients and free from harmful chemicals like formaldehyde. Furthermore, YLG’s diverse range of nail paints and Nail Care products cater to the holistic beauty needs of its clientele, ensuring a comprehensive and enriching salon experience.

Beyond its product and service portfolio, YLG has also been a trailblazer in championing visionary initiatives aimed at sustainability and environmental conservation. The ‘Save Water Shampoo‘ introduction exemplifies the brand’s commitment to responsible business practices and underscores its role as a socially conscious leader in the industry. Additionally, YLG’s annual unveiling of new looks reflects its dedication to staying ahead of trends and offering fresh and innovative styling options to its discerning clientele.

Among its signature offerings, YLG’s Light Therapy Hair Spa stands out as a testament to the brand’s dedication to leveraging cutting-edge technology to enhance the effectiveness of its treatments. By harnessing the power of light therapy, YLG delivers superior results, promoting healthier scalp and hair for its customers. These visionary initiatives, coupled with YLG’s unwavering focus on quality, innovation, and customer satisfaction, position the brand as a trailblazer in the realm of personal beauty care brand building, setting a new standard of excellence for the industry as a whole.

Reasons to Consider YLG Franchise in 2024

We stand by our vision of bringing world-class services and products to the Indian customer at reasonable prices. We ensure that each customer gets a personalized treatment by providing them with consultation from YLG experts and using the latest technology,” asserts Mrs Bhalchandra.

*Growing Demand: The demand for premium salon services is rising, offering a stable and profitable business opportunity.

*Experienced Leadership: YLG’s founders, Mrs and Mr Bhalchandra, have extensive experience in the industry, providing valuable guidance and support to franchisees.

*Scalable Model: The franchise model is designed for scalability, allowing you to expand your business as you succeed.

Technology Integration: YLG’s embrace of technology streamlines operations and provides a competitive edge.

Strong Marketing Support: YLG invests in marketing and branding initiatives, benefiting your franchise as well.

Lucrative Returns: Franchises report promising financial results, making YLG a potentially rewarding investment.

Join the Future of Your Dreams

While YLG presents a compelling opportunity, it also helps you in thorough research, which is crucial. Before deciding, they guide you in considering factors like your initial investment, target market, competition, and personal skills.

Overall, YLG Salon is a promising franchise option in the beauty industry. With its established brand, diverse offerings, technology integration, and franchise-friendly model, YLG offers investors a chance to tap into a growing market and achieve significant success.

As YLG continues to grow and evolve, it remains dedicated to its founding principles of innovation, quality, and customer satisfaction. With a strong foundation and a clear vision for the future, YLG is poised to reshape the beauty and wellness landscape, one salon visit at a time.

YLG Salon aims to create its latest collaborative stores and plans to set up 100 new salons with company-owned/Franchisee partners in the next three yearsFor franchise enquiries, you can contact franchise@ylg.co.in or 9972843388/9945417827.

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