5paisa: Bringing Out the Investor in You

5paisa Capital| Investor
Prakarsh Gagdani | CEO | 5paisa

The rapid penetration of internet services and a parallel increase in adoption of smart devices has revolutionized the financial services industry since the introduction of mobile banking in 2011. These rapid transformations introduced a notion of Fintech (Financial Technology) to end users whose potential for growth is limitless.

Over the last few decades, the fintech landscape has seen an unprecedented transformation. This has resulted in the constant rise in convenience and speed for new generations. Hence, it is imperative for businesses to be dynamic and come out smarter, faster and more agile.

Companies across the fintech industry, especially, in the trading market are constantly devising new way and developing and adapting new technologies to deliver an enriched customer experience. However, we at Insights Success, are of the opinion that no firm can match the benchmark set by 5paisa Capital Limited (NSE:5PAISA, BSE:540776).

5paisa Capital is the fastest growing full-service discount brokerage company in the fintech space. Within 4 years of starting operations, the company has become the second largest discount broker in India with nearly 6 lac customers. It offers one-stop solutions to fulfil the evolving financial needs of customers through a cutting-edge digital platform.

Its Distinct Platforms

5paisa Capital has redefined the entire trading experience by leveraging on digital technologies and offering tailored financial solutions. It is engaged in providing financial products through its online technology platform and mobile applications. It is registered with SEBI as a stock broker, depository participant and research analyst, and with AMFI as a mutual fund distributor. Its services are targeted at retail investors and high volume traders who actively invest and trade in securities markets and seek DIY (Do-it-Yourself) services at a low cost.

5paisa Capital offers advisory services through the research undertaken by a team of fundamental and technical research analysts and depository related services as part of its integrated services offering.

Through its intelligent Robo-advisory platform, the company provides comprehensive information and sharp market insights to customers and enables them to make the best investment decisions. With a strong innovative culture at the core, the firm provides a state-of-the-art digital platform for a unique and satisfying customer experience.

The 5paisa App

A venture of 5paisa Capital, 5paisa.com and mobile app uses cutting-edge technology that allows customers to open their broking or mutual fund account almost instantly. If aspiring customers wish to open an account, they can simply use an Aadhaar card and open their account in a couple of minutes. It also has set up a very strong back-end help center, where the customer is not required to enter any data but can open the account.

The success of the App has been remarkable. Within a short span of time, 5paisa Mobile App has had about 41,00,000 downloads till date and sustained a 4.2 rating on Google Playstore. The app continues to help investors in their endeavor to make smart financial decisions.

Moving Forward with Values

5paisa Capital empowers its customers with information to make right decisions at the right time. Following are the values that drives the company towards progress:

Leveraging Technology

“We strongly focus on technology to empower our customers with best platforms to manage all their investments with ease”

Customer Experience

“5paisa Capital strives to provide experience which is intuitive and customer-centric so that anyone can build their own investment portfolio.”

Market Expansion

“We feel that our stock markets are still far from other countries when it comes to participation. We believe that more people must understand the ways of investing and start early to build their wealth.”

Low Cost

“To make all this come true we believe that investing, needs to be made affordable so we charge you a small flat fee for all your investments.”

An Ingenious Mind

Behind the success of 5paisa is the visionary leader, Mr. Prakarsh Gagdani, CEO of 5paisa Capital. Mr. Gagdani is highly thought-leader on the broking industry, innovations in broking space, rabo banking, fin-tech developments, discount broking, online insurance and mutual fund business, etc.

Mr. Gagdani is a keen strategist with expertise in managing entire business and ensuring optimal utilization of resources. He is a highly accomplished professional with nearly 16 years of cross-functional experience in managing Strategic Business Unit Management, Advisory, Profit and Loss (P & L) Management, Product Development and with an overall business perspective. Alongside these, he has also gained a strong expertise in the Retail Equity Broking domain. His diverse industry experience helped him to forge alliances with key decision-makers across the organizations.

Mr. Gagdani has demonstrated excellence in developing and streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within cost, time and quality parameters. He has strong business acumen with skills to remain on the cutting-edge and drive new business through conceptualizing strategies, augmenting and streamlining networks.

Educating Citizens

According to 5paisa Capital, most Indians invest in bank savings or term deposits that offer an interest rate in the range of 4% – 6.5%. However, it doesn’t protect against inflation. The company believes though many youngsters are aware of long-term investing in stock market directly or through mutual funds that will help protect their money and deliver exceptional returns, they are not sure about which stocks and mutual funds to invest in.

In the digital era, where everyone can get information at their fingertips, one challenge remains in front of today’s generation; where to find knowledge and educative material on investment at one place that has been created by experts to understand the art of investment?

5paisa.com is trying to solve this problem by its online school platform. The free content is developed by stock market experts and people who have understanding of the stock market investment for over 20 years.

The school has developed a curriculum that comprises of Equity market, Technical Analysis, Mutual funds, Derivatives, Taxation, etc. Apart from its rich text-based content, there are two minutes video capsules which make the understanding of investment principles much faster. It involves uncomplicated concepts with practical examples that people even from non-finance background can understand effortlessly.

Word of Mouth

“I am really impressed with 5paisa & extremely convinced with customer support team as they have provided all the information with speedy resolution…I would say it’s a best customer service I ever seen” – Gafur Ansari

“This I am writing to you to convey my strong & pleasure full and easy, enjoyable experience in account opening with you. I am amazingly thrilled by your lightning fast response and follow up actions at unbelievable speed. Thank you, Best Wishes to 5paisa.com” – VS Nagarajan

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