ANOVA: Revitalize Your Business

Every entrepreneur believes that their business idea is different and that their success is assured if the monies come in. However, convincing an investor to believe the same, is a totally different ball game. So how can one create a win-win situation for both – the business as well as the investor? This is where a trusted advisor, following best practices, comes into picture.
Chandrashekar Kupperi, the Founder of ANOVA Corporate Services, is one such advisor having an optimum mix of professionalism and rich experience in the field. He brings in a fresh perspective to the business, with his in-depth process knowledge and a focused, methodical approach. His brainchild, ANOVA, an independent Advisory firm, provides value added services to Senior Management, Company Boards, and Owners of small and medium size companies. ANOVA’s business offerings include Mergers & Acquisitions (M&A), Financial Analysis, MIS, Management & Internal Audit and other advisory services including Financial BPO Services.
Shekar, as he is known in his circle, has almost two decades of work experience. His recent stint was as Group Finance Director with Lornamead Group, a UK based multinational in the FMCG space which owns well-known personal care brands. His prior stints include various finance and audit positions with MNCs such as ExxonMobil, KPMG and Henkel India. He is a non-executive director in medium size companies, both in India and abroad.
He is a Chartered Accountant, Cost Accountant and a Company Secretary by qualification, a Rank Holder and Medalist in both ICAI and ICMAI. He is also a member of the Institute of Management Accountants, US; Institute of Public Accountants, Australia and Chartered Institute for Securities and Investments, UK. He holds a Master’s degree in Business Administration from Bharathidasan University. He has also completed a Senior Management certification program from IIM-Calcutta.
As an experienced professional from the industry and consulting space, Shekar wanted to tap into the areas that are the pain points of businesses, especially for the start-ups and SMEs. He established ANOVA, with a team of young, energetic and highly motivated professionals, to bring apt solutions for those untouched areas and pursue his entrepreneurial dreams. Soon after initiating its operations, the company started working closely with entrepreneurs and corporate management teams in formulating long-term strategies. This led to better growth, as most of them were focusing on short-term or immediate objectives.
ANOVA’s expertise is in Transaction Advisory, Buy-side and Sell-side Opportunities, Due Diligence, Valuation, Financial Modelling, Fundraising, Re-financing and Re-structuring. The company also offers a host of other services such as assistance with Legal matters, co-ordination on Statutory Compliances for companies, formation of new entities including Financial BPO services such as MIS Reporting services, which greatly enable organizations to make informed decisions and save on their precious resources and time.
Bridging the Gaps
ANOVA’s clients can leverage the deep market knowledge and research skills of the team to create robustness in their businesses, financially and operationally. They aim towards bridging the needs between the clients and the investors, leading to better valuation and returns for both. The M&A professionals work closely with clients, providing need-based solutions by slicing and dicing the reports, giving meaningful insights and a fresh perspective to the business. With a hunger for growth and an eye for accuracy, ANOVA focuses on building long-term relationships with investors as well as businesses ranging from start-ups to established business groups.
We believe that the key is balance”, said Shekar, “The first and foremost rule is to find the right match – the expectations of the investors and the requirements of the entrepreneurs should fit like a glove. The match should be agreeable on various factors and not just on monetary terms.
ANOVA continues to gain momentum, and their efforts were also recognized by the Institute of Cost Accountants of India. ANOVA was awarded the First place in the ‘Service – SME’ category during the 13th National Awards for Excellence in Cost Management, 2015. The award reinforced our belief in the principle “Think globally, act locally to epitomize efforts”.
ANOVA’s proficiency and experience has been unsurpassed given a team skilled in financial analysis, accounting matters and internal controls, as well as their ability to deliberate ideas on strategic aspects. Ramping up the crew, they are now a young and dynamic team of enthusiastic, qualified professionals who can support larger transactions. “We are now targeting mid to large size businesses. Of course, we will continue to work with start-ups and small size businesses as we see great potential in them” remarked Shekar.

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