In India, majority of the farmers have land holdings of less than five acres. These small farmers have to face various challenges and are unable to gain access to contemporary Agricultural technologies. This is where EM3 Agri Services Pvt. Ltd. steps in with its novel platform enabling farmers to embrace technology in an efficient and affordable manner. Through its network of 250+ Farm Centers – Samadhan Kendras and custom hiring centres (equipment services on pay for use) backed by IT-enabled systems, it is striving hard for the betterment of the farmers and their farms. Working in states of MP Chhattisgarh Rajasthan UP, these centers are well-equipped by agri-professionals to deliver a comprehensive suite of basic and precision farm operations (Farming as a Service – FaaS) throughout the entire crop production cycle. The company’s operations are designed to deliver the following to its farmers:
Quality – Every service line along with its constituents, machines, and operators of Samadhan platform go through rigorous selection and training for highest level of quality and delivery.
Assurance – Offering standardized quality, transparent billing and timely service is the company’s speciality.
Convenience – Farmer can easily reach EM3 and book their services through multiple channel, monitor the work in progress/completed, manage transactions, etc.
Empowering farmers since 2014, EM3 has gathered various accolades over the years including:
- Finalist AP AgTech Pitch Competition
- Emerging social entrepreneur 2018
- Recognized as top 50 ventures in Smart CEO startup India 2017 program
- fastcompany Indian top 10 – 2018
- world agritech – global strategy awards 2016
Meet the Dynamic ‘Duo’
Rohtash Mal and Adwitya Mal are the Co-founders of EM3 Agri Services Pvt. Ltd. Rohtash has more than four decades of experience in various profiles at – Maruti Suzuki Ltd., Ballarpur Industries Ltd., Bharti Airtel Ltd., Bharti Field Fresh Ltd., and Escorts Ltd. He got noteworthy recognitions for turning around two organizations and building few large enterprises throughout his professional journey.
Adwitiya has completed his MBA from the Simon School of Business, University of Rochester. He started his career as a front line sales manager with ICICI Prudential, Delhi. Before co-founding EM3, he was the Asia Strategy Manager responsible for developing the corporate strategy for AXA in their Asian headquarters. Later, he served as a Strategic Programs Manager and was also responsible for driving major multi-country strategic initiatives at AXA.
Being at the Forefront
With a footprint covering more than 2000 villages and growing, team EM3 consists of professionals from various domains including Agronomy, Mech, Operations, Agribusiness, Rural marketing, Finance, Technology, etc. The company is constantly thriving hard for bringing improvements in operations and customer service. Assuring quality and designing & launching customizable products has key significance at EM3, which helps it to withstand the complexities of the market.
The company offers significant growth opportunities to its employees (apart from the unique opportunity to help bring smiles to farmer’s faces) and empowers them to bring their ideas to the table. Its core strength is its people and in addition to an active HR function, senior management team also often mentors this young team.
Empowering Farmers
Bringing new-age technologies to the farmer’s in a complex market was not an easy task for EM3. The farmers are used to traditional agricultural practices and were initially hesitant to use the latest available technology. But, slowly and steadily the company’s hard work paid off by introducing the farmers to newer technologies. The company strongly believes that there is no substitute for engaging with farmers directly and is unique in its strong physical presence.
Today, the farmers are seeking the services provided by the company repeatedly and exploring tech-enabled farming processes like never before!
Lessons to Take on
With the advent of satellites, imagery, AI, drones, and sci-fi like cloud computing, new age technologies are finally impacting the hinterland. Acknowledging this exciting time, the company advices the budding entrepreneurs to adopt an approach of focusing on providing solutions to markets rather than finding markets for solutions.
Aim to Achieve More
The potential in the agriculture sector has not been harnessed to its full potential till date. This means that there are a number of large problems to be solved for in this industry.
The company is on a mission of expansion in other services and geographies. With an innovation wing, EM3 is constantly making moves to develop new-age products and service lines which will transform farming into an occupation yielding profitable outcomes for all stakeholders. Having gained a name in the mechanization space, the company plans to spread its portfolio outside mechanization and become a one-stop solution for all farm related needs.
