Equifax Analytics: Empowering Business and Consumers with Incisive Analytics and Pragmatic Business Acumen

Technological innovations are changing the way that organizations do business. We are living in a data-driven society where numerous tools are available to track customer habits, preferences, and purchases. With recent technological advancements, it is possible to examine large amounts of data to uncover hidden patterns, correlations and other insights. Analytics helps to get timely insights for making decisions about fleeting opportunities, precise answers for challenging problems and uncover new growth opportunities. Today, business analytics plays a vital role in all areas of business. Globalization has led to a rise in competition and it has become necessary for companies to be customer-centric, predictive and highly efficient in order to survive and grow in the market. As the workplaces become more tech-driven and fast-paced, the importance and role of analytics companies are increasing day by day.

Equifax Analytics Pvt. Ltd. (EA), a wholly owned subsidiary of Equifax Inc., is one such organization which is driving the profit of the clients through incisive analytics and pragmatic business acumen. It is a global information solutions company that uses the unique data, innovative analytics & technology and industry expertise to power organizations as well as individuals around the world. It transforms knowledge into insights that help their clients to make more informed business and personal decisions.

KM Nanaiah is the Managing Director of Equifax Credit Information Services Private Limited (ECIS, an affiliate company of Equifax Inc.,) and Country Leader of India & MEA region of Equifax’s business. He is responsible for providing leadership and oversight for both the Bureau (ECIS) and Analytics businesses (EA) in India. He has proven skills of having built a high-performance organization, setting up processes, implementing controls and introducing innovative solutions to create success patterns and improve operational efficiency.

Promises better Business through Innovative Analytics and Technology

Equifax is a differentiated provider of high-velocity analytics and business intelligence solutions that help enterprises globally to measure monitor and manage their business levers effectively. The company works with clients across various industries such as Banking, Insurance, Telecommunication, and Retail and constantly strives to add value through sharing cross-domain best practices. The company has been much appreciated for its ability to blend incisive analytics with the pragmatic business acumen to deliver cost-effective solutions.

Headquartered in Atlanta, Equifax operates across twenty-four countries in North America, Central, and South America, Europe, and the Asia Pacific region. It is a member of Standard & Poor& (S&P) 500® Index and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. With more than 117 years of experience, Equifax employs 11,200 employees worldwide.

Equifax operates in India through Equifax Credit Information Services Private Limited (ECIS) and Equifax Analytics Pvt Ltd (EA). The credit bureau, ECIS, a joint venture between Equifax Inc., USA and six leading Indian financial institutions started operations in India in 2010. Over the last eight years, the credit bureau has grown to thousands of members which includes banks, NBFC’s, microfinance companies, and insurers. Many of these members provide data on repayment information on millions of Indian consumers.

In 2014, Equifax further grew its footprint in India through an acquisition of an analytics firm. Equifax Analytics Private Ltd. is Equifax’s fully owned analytics entity in India, which delivers unparalleled customized solutions that enrich both the performance of businesses and the lives of consumers. Backed by its global expertise, EA’s goal is to assist lending institutions to manage risk efficiently through a combination of data and robust analytics. The company’s unique insights help lending institutions to make better business and credit decisions. It uses global proprietary tools which are customized to meet requirements of Indian market. With a combination of differentiated data, the expertise in advanced analytics, the state of the art industry solutions, and the leading-edge proprietary technology, EA has the unique capability to offer best-in-class offerings to its clients.

Achieving Milestones

Over the last decade, Equifax has developed the best and most unique data in the world to help businesses make the right decisions for their customers. Coupled with leading analytics capabilities, the company delivers the knowledge that provides better insights, greater flexibility, and faster time to market. At the same time, it also helps consumers by providing their own credit information report, credit score and tools they need to make better financial decisions.

Equifax is the group of creative and talented problem solvers motivated by helping others to achieve their goals. They are individuals who embrace technology and the processes that have a history of positively impacting the world.

Equifax is recognized in Top 100 American Banker FinTech Forward list (2015-2016).  It is among Top Technology Provider on the FinTech 100 list (2004-2016). The company is InformationWeek Elite 100 Winner (2014-2015). It is recognized by Atlanta Journal-Constitution as Top Workplace (2013-2017) to Work. It is named as World’s 100 Most Innovative Companies (2015-2017) by Forbes’

Powering the World with Knowledge

Equifax Analytics is one of a few Indian analytics companies which is focused on serving Indian financial services instead of focusing on serving international customers. With the associated company, the credit bureau, the company can bring industry-wide data and insights to Indian customers.

The firm’s analytics and benchmarking solutions help organizations to understand where they are today, and empower them to take control of their future which is based on meaningful information. The company has flexible technology to analyze, predict and understand the impact of evolving trends related to employment, fraud, strategic markets, and credit. It uses knowledge to create new opportunities that enrich customer lifetime value, employee engagement, and profitability. The company’s scalable analytics and benchmarking solutions have delivered meaningful, measurable results.

Customer-based Philosophy

Businesses are built around customers. It is important to identify the right potential of the customer for successful business. With its deep knowledge and ability to use credit bureau data, the company is providing the right services to the right customers. The biggest difference between Equifax and other companies is that the company has access to credit bureau data after getting requisite authorizations from the respective financial institution. Together along with credit bureau, Equifax is dedicated to providing unique analytical services to banking and financial services. It has its unique data asset to make better decisions. The company is appreciated for the way in which it understands the business problem to give real solutions with help of analytics.

The Journey towards Flourishing Future

Analytics is one of the fastest growing industries in the world. Analytics is not just about the statistics and mathematics. It’s about understanding the business aspects with help of Technology. The Company is moving forward with an aim to bring cutting-edge analytics techniques like Machine Learning, Big Data, and Artificial Intelligence to customers.

With cutting-edge technology, the Equifax will continue to solve financial industry challenges like New to credit, Fraud, digital lending, and employee verification. The company is dedicated to aggregate new alternate data sets to provide new insights to customers in coming years