Emotions are the driving force behind all human endeavours, personal or professional. Although the modern corporate world and its practical culture might be showing no expressions openly, every professional individual accepts that we all take our most significant life decisions by listening to our hearts, the oceans of emotions. If there is no heart, then we won’t be completely involved in that decision.
According to Eshita, the Founder and CEO of E-digital Marketing Solutions, emotions had been her inspiration behind venturing into the business arena. As a creative writer, she has always been drawn to closely observing and showcasing her and other people’s emotions. She says, “I’ve observed while working with businesswomen that they build businesses primarily on emotions that flow through their creative products, services, and enthusiasm in delivering the same.”
A Journey Full of Inspirations
Eshita’s mother was her inspiration because she was always creative and inspired Eshita to work ahead of schedule. She has always kept her knowledge up to date, and her #1 inspiration for the past five years has been The Original Bossbabe Natalie Eliss. “Since following in her footsteps, I’ve also built a community of powerful business women in my state of Gujarat, with 500+ registered members in kutch entrepreneur divas, and each of them has become my on-going inspiration to me and many,” adds Eshita.
With her lucrative abilities and solid fundamentals, Eshita is eager to make an even bigger impression. Regaling the saga of E-digital Marketing Solutions since its inception, she says that after a few years of experience in creative writing, and journaling, she believed in stepping into the world of digital marketing as a full fledge career to make every woman’s dream of creating her brand and business a clear and brilliant reality, through her exemplary marketing efforts.
In 2018-19, she expanded her clientele from fashion brands to medical equipment, dieticians, doctors, and many other health professionals who continue to refer her after a successful disciple and approach.
The company is based in Gandhidham, a small town in Kutch. On the other hand, her profitable approach has successfully built various brands and businesses in India’s megacities, such as Delhi, Maharashtra, Punjab, and Ahmedabad, as well as in countries such as Dubai, Canada, and Australia.
With over 150+ brands created and managed, and the support of an excellent team of more than five employees, the E-digital team can handle product photography and videography, editorial editing, social media strategy, marketing and management, website and app development, and marketing.
The team is dedicated to exceeding every client’s expectations through innovation and consistent execution.
Ensuring Exceptional E-digital Marketing
Sharing the initial challenges she had to surmount to ensure her business’s success rate reached greater heights, Eshita remembers that she was pursuing a Company Secretary course as an individual with no professional degree or IT knowledge.
She has always felt the need to constantly update and upgrade her field knowledge. She was initially hesitant to take on new projects or heavy projects that would require advanced knowledge. But when she took the projects adamant about learning, exploring, and applying her knowledge, it ultimately boiled down to the creative approach to present one’s brand uniquely.
“Every Business is Boring. How you present it and make it exciting, informative, or two-way commutative makes it all interesting,” she says. Despite the difficulties of dealing with clients and informing them of the time-consuming task and entry barrier to the market, E-digital Marketing Solutions maintains a 4.9/5 rating.
Eshita furthers that when she asks her clients the most important aspect of her company or business, the answer is always the availability of unique, driven, tangible, cost-effective and efficient ideas to promote their brand message.
Unique ideas, not simply ‘copied’ from another brand, are so important in marketing that you can’t just write “Buy One, Get One Free.” Yes, that might be useful to fool a certain crowd, but customers are no fools nowadays. Every other marketing tactic is already out there, so gimmicky content is also out of the picture. As a result, you should always have someone who can turn dreams into reality through creative marketing.
Creating Your Online Brand Buzz
And following are the USPs that highlight brand E-digital’s uniqueness in the industry.
Timely Response: Timely response in digital marketing can help a business by increasing customer satisfaction, improving brand reputation, and ultimately driving sales and revenue.
Creative Approach: “Our creative approach to digital marketing can help a business by capturing audience attention, increasing brand awareness, differentiating from competitors, and ultimately driving customer engagement and sales.”
Budget Friendly: “Our budget-friendly approach in digital marketing can help a business by maximizing ROI, reaching a wider audience, targeting specific demographics, and enabling small businesses to compete with larger ones.”
Captivating Organic Ideas: Captivating organic ideas in digital marketing can help a business by generating high-quality content, increasing brand credibility, boosting customer engagement, and driving organic traffic and conversions.
“We Believe in Building Customer Retention Rates:”
Building customer retention, loyalty, and engagement in digital marketing can help a business by increasing lifetime value, reducing customer churn, and promoting brand advocacy. “We are known to build strong functional websites. And apps in digital marketing can help a business by enhancing user experience, improving brand image and credibility, increasing customer engagement and conversion rates, and ultimately driving revenue growth.”
The Wisdom Loop
As an experienced professional, Eshita’s advice to the budding aspirants willing to enter the business world is exclusively pragmatic.
First, identify a significant and tangible market gap. Businesses must conduct market research to understand their target audience and their needs to identify a significant tangible market gap.
Data on customer preferences, pain points, and behaviour patterns can be gathered through surveys, focus groups, and social media analytics. Regarding digital marketing, it is critical not to give up before attempting various strategies and techniques.
Trial and error is an important part of the process, and businesses must be willing to experiment, test, and refine their approach to find what works best for their audience and goals.
It is critical in digital marketing not to react emotionally to feedback.
Positive and negative feedback both provide valuable insights into customer needs and preferences.
Businesses must approach feedback objectively and use it to improve their products, services, and marketing strategies, resulting in higher customer satisfaction and business growth.
Feedback is the only way to heal your business and jumpstart better market delivery. There are now creative and lucrative ways to bring business ideas to reality.
● Keep up with industry trends: Digital marketing is a constantly evolving field. So staying up-to-date with the latest industry trends and best practices is important. Attend conferences, read blogs, and follow industry leaders on social media to stay informed.
● Be data-driven: In digital marketing, data is key. Use analytics tools to measure the effectiveness of your campaigns and make data-driven decisions. It will help you optimise your campaigns and achieve better results.
● Build a strong online presence: In today’s digital age, having a strong online presence is crucial. Build a website, create social media accounts, and develop a content marketing strategy to establish your brand online.
● Collaborate with others: Collaboration is a powerful tool in business. Build relationships with other businesses and industry leaders. Collaborate on projects and campaigns to expand your reach and build your network.
● Accept failure: Failure is an inevitable part of the business journey. Learn from your mistakes, adapt your strategies, and keep pushing forward. Embracing failure will help you grow and become a better entrepreneur in the long run.
A Future Forward
On envisioning her company’s operations with the emerging technologies and automated tools that are revolutionizing the business world by enabling innovations, Eshita reveals that the Data is growing exponentially. By 2026, there will be one trillion users of the internet. To take advantage of this rising market and the competition, one needs to be fast, reliant and effective in making every purchase decision into packaged delivery.
The visual appeal: Augmented reality and visual reality are no longer the things of the future. They are now and happening to be regularly entering the market like a viral virus. Emotion sensing helps the market understand immediate responses and feedback to the sales staff, which was difficult earlier.
In conclusion, as a digital marketer, it is clear that the marketing landscape has shifted dramatically with the rise of technology and the internet. The past year has brought about unprecedented changes in the way consumers engage with brands, and it has become increasingly important for marketers to stay ahead of the curve and adapt to these changes.
“Through the insights and experiences shared in this feature article, we have seen how successful marketers have navigated this new era of digital marketing by embracing data-driven strategies, creating compelling content, and leveraging emerging technologies like AI and AR,” she adds.
However, it is important to remember that the heart of successful marketing remains the same: understanding your audience and building meaningful connections with them. By putting your audience at the centre of your marketing efforts and staying up to date with the latest trends and technologies, you can continue to drive growth and success for your brand in the ever-evolving digital landscape.
