Interskale: Enabling businesses scale up through Digital Marketing


While the digital marketing business is a big opportunity, growing annually by about 20% worldwide and by 35-40% in India, only a few agencies have the skillsets necessary to manage complex digital marketing assignments.
Interskale Digital Marketing and Consulting is a leading Google Partner agency. Google Partners represent a minority viz. the premium end of agencies who work on Google Ads, and Interskale is one such agency. Further, Interskale is one of those very few digital agencies whose management team has actually worked in Internet companies, on large digital marketing assignments. This has led to team Interskale having people with the skillsets to effectively execute digital campaigns.
Interskale is a best in class, full-service digital marketing agency founded in 2010 by senior Internet industry professionals. Its areas of strength are performance marketing inclusive of lead generation and e-commerce conversion optimization as well as website development and SEO. The name Interskale (pronounced Inter-scale) literally means ‘using the Internet to scale up’. The name reflects the mission of the company, which is to help medium and growing organizations scale up their business via online.
Interskale works across all sectors and geographies. Some areas where it has done more work are the healthcare, education, retail and e-commerce sectors and the U.S., Canada, U.K., Australia, Singapore, Malaysia and the GCC, apart from India.
How was Interskale founded?
Rohit Varma is the Founder and CEO of Interskale. He is one of India’s seniormost Internet marketing executives. He was Chief Marketing Officer at the portal and helped grow this web portal from 100K users to 35 million users, and launched 30 successful online products. His other Internet stints include: CEO at, India’s first social networking website and setting up India’s most successful digital marketing department in the education business at education company Aptech. At Aptech, digital marketing done by hs team resulted in 30% topline growth for the company.
Rohit holds a management degree from IIM Ahmedabad (with specialization in marketing and strategy) and a B.Tech from IIT-BHU.
Having himself executed large-scale digital marketing assignments, Rohit felt that there was a gap when it comes to agencies, both in terms of understanding the Internet medium as well as the quality of execution. Hence, the inspiration to set up Interskale, a quality digital marketing provider.
Achievements and Awards
Interskale has recently won a contest instituted by Google called the Game On Race to Prague. It won this contest, being one of the best performing agencies in India in terms of new client acquisition for H1 2017. The award consisted of an all-expenses paid trip for four members of the Interskale team to Prague (Czech Republic), as well as other attractive gifts for its team.
Serving customers through continuous value-addition
Firstly, team Interskale deploys an end-to-end customer acquisition solution to get the maximum ROI from the client’s ad budget. This is a marketing technology platform. It includes proprietary analytics tools that help digital marketers quickly analyze which ads are working and which are not, thus helping regularly optimize the client’s campaigns.
Secondly, team Interskale continually develops custom digital marketing offerings wherever there arises an opportunity to do something new that has not been done via digital before. Today, it has custom offerings for franchising, education, retail, and e-commerce.
How clients benefit from Interskale
Over time, Interskale typically becomes a standalone sales channel for its clients. Usually, Interskale’s performance marketing or lead generation clients get 30 to 50% of their incremental sales from digital marketing. And Interskale is often the no. 1 or the no. 2 marketing channel overall for its clients, across digital and non-digital put together.
Why digital marketing will be an even bigger opportunity in the days to come
The consumer Internet companies – Google, Facebook et al – who today have the biggest ad platforms (Google Adwords, Facebook Ads et al) have thousands of engineers working on making these platforms better and better. Therefore, many more features can be expected in these platforms in the future. This will make these already effective ad platforms much more powerful and complex than they are today, believes Interkale.
Accordingly, at Interskale, the focus is on deploying the most talented people who can run these platforms optimally for their clients. Doing this is critical to providing value to its clients’ business.
“We believe that in digital marketing, the biggest challenges are yet to come. We want to build an organization that will be ready for these opportunities of the future,” says Rohit.
Interskale in the future
Increased internationalization: In Interskale’s home city of Mumbai, international quality digital marketing talent is available at a lower than international cost. And by working with international clients, Interskale’s team has acquired some of the best business practices. This allows them to effectively service clients all over the world.
Improved reporting for clients: Automating the reporting and better visualization and presentation of reports is on the anvil.
New industry-specific offerings: Interskale will be coming out with new offerings, targeted at specific industry segments.
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Source :- The 10 Best Google Partners to Watch in 2017

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