Recently the Indian based global telecommunication service company Bharti Airtel proclaimed their strategic partnership with the latest mythological Indian film “Baahubali 2-The Conclusion”. The main aim behind this unusual coalition is to promote the movie as well the new products of the telecom company.
With the introduction of Jio telecom services by Reliance Industries Limited (RIL) and its free services in voice call and internet data facilities, it became very difficult for the other telecom service providers to compete in the market. It was Reliance Jio who was getting all the attention since its launch unless TRAI (The Telecom Regulatory Authority of India) restricted Jio’s free of cost services.
When all the telecommunication companies were worried about how to keep their service consumers and bring in new users, Airtel came up with a new and unique idea. The first film on the legendary Baahubali has already earned a huge fan following all across the nation, and as per survey reports; people were eagerly waiting for its sequel. When “Baahubali 2-The Conclusion” was about to launch in the Indian Market, Bharti Airtel announced its collaboration with the film to gain traction through the fan base of the movie.
The Telecommunication company has unveiled a special Baahubali-2 “4G SIM card” with special benefits for its users to enjoy free of cost 4G data to experience the fabulous film on their mobile network. Airtel has also launched new 4G recharge data packs for the benefit of its service users.
This association will also allow Airtel consumers to enjoy some exclusive benefits like getting direct access to watch making of the film and behind the scenes act of the movie “Baahubai 2- The Conculsion” on Airtel Movie itself. Venkatesh Vijayraghavan, CEO – Andhra Pradesh & Telangana at Bharti Airtel said, “Customers can now also experience high speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet.”
The subscribers of Wynk, the music app from Airtel will also enjoy special curated playlists edited by the star cast of the mythological movie.
“As India’s largest and fastest mobile network, Airtel is thrilled to partner with Baahubali 2 to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy content backed by a superior mobile broadband experience,” as said by Raj Pudipeddi, Director – Consumer Business & Chief Marketing Officer of Bharti Airtel.
This type of collaboration is new in the marketing industry and also in telecom industry. The alliance of “Baahubali 2-the Conclusion” and Bharti Airtel has opened a new window to marketing and promotional activities.