When most people think of lenticular images, fine art may not be their first association, but did you know that these fun transformational images can be used to create beautiful masterpieces? A pioneer of multi-image art, Astha design team merges photographs and paintings to create innovative, multifaceted images that are full of depth and imagination.
Astha Packaging is a household name in lenticular art. They have the only platesetter in India which can do 5080 DPI plates for best lenticular prints. The company print directly on Lenticular lens and than do an opaque white or laminate pearled film.
With the best trained own lenticular artists, proves that this medium which is often reserved from fun kid’s accessories can be used to create sophisticated pieces that is worthy of any museum. Varying between hand-paintings, digital images, and original photographs, Lenticular application could be diverse.
Lenticular Applications could be seen in Shop Display, Signages, Window Display, Product Standees, Packaging, Promotional Gifts, Direct Mailers, Colectibles, Magazine covers, Corporate Identity, POP, Sales Promotion & Corporate Gifting Material, Complete 3D printing solutions for Indoor Advertising.
A Personality full of Creativity, Dynamism and Enthusiasm
Mr Anil Narang, Founded the company only ten years ago and has put it on a fast-track by procuring a brand new Heidelberg Speedmaster SM 74 four-colour UV press and a Heidelberg Stahlfolder TD 66 – the first of its kind in India.
Ambitious, dynamic, creative and full of energy, Mr Anil Narang has an interesting personality and one can see his philosophies reflected in the businesses he handles. Anil is a graduate in Economics who started his career by procuring printing orders from companies in the North-East for his father’s publishing company. Anil, however, did not work in his father’s company as an employee or a partner but as a commission agent. This he did as he always knew that he wanted to be an entrepreneur with his own finances.
Standing on One’s Own Feet
Anil in an attempt to stand on his own feet, grew the annual turnover of his father’s venture by eight fold as a commission agent. Shortly after that, he brilliantly purchased a computer and a laser printer with which he started to do his own designs. He in fact offered designs free of cost as a part of a print-package deal to his clients while the printing was still outsourced. (This design unit has grown manifolds and is a separate company known as ‘PROMOWORLD’ today).
In 1999, Anil bought the land and existing building in Okhla from another print shop and, in 2001, established Astha Packaging at the same premises measuring 180 squre metres. They started their humble beginning with a Heidelberg SORK single-colour press, followed by a Heidelberg MOV four-colour press. They also set up an in-house postpress unit whose equipment includes two POLAR Cutting Machines. There has been no looking back since then.
Expansion of Astha Packaging
Expresses Anil, “We have a passion for Heidelberg and German technology. Heidelberg is the other name of reliability in printing. Right from the inception, we have been using the Heidelberg presses and our faith in the company has only grown stronger.”
With time, the need for added capacities is obvious, however, coupled with this Company’s desire was to produce some very creative applications for which Anil procured a UV ready Heidelberg Speedmaster four-colour press. Says Anil, “Our Speedmaster is configured to print UV in each unit which makes it unique for us in terms of producing various special applications. We are also printing on various substrates with varied thicknesses.
With its high level of automation and an operating speed of 15,000 sheets per hour, the press can handle the stock thicknesses ranging from 0.03-0.6 millimeter (0.0012-0.024 inch), resulting in a high degree of flexibility.
Astha’s Own Creation
They have state-of-the-art, advanced printing machines from Heidelberg – six colors with Interdeck UV and Online Coater and end of the press UV and IR dryers, whereby they can print on a variety of substrates which stands out visually such as: Specialty paper, Metallized surface – Metpet or foil board, Plastic surfaces- PVC, PP or PET Lenticular sheets, Holographic foils, etc.
This is complemented by a variety of finishing options like gloss, matt or drip-off effect and surface enhancements like lamination, UV varnishing, hot foil stamping, graining, embossing etc.
To get the best lenticular affect ASTHA PACKAGING added the only one of it’s kind 5080 DPI CTP from Heidelberg, Germany. This is the only one CTP in India that can expose plates at 5080 DPI. To learn lenticular technology technicians from Singapore and Malaysia visited the press and taught to use and print perfect lenticulars.
What’s All in Astha’s Finishing Set up
Astha Packaging’s in-house finishing set up includes modernized cutting machines from Polar and Perfecta. Folding, Stitching, Section-Sewing, Carton folding and Gluing machines, Off-line anilox coater with UV and IR dryer, die-cutting, embossing, foiling and lamination machines. In their Converting Equipment, they have the top of the line Paper and Plastic Roll to Sheet converter machine with online corona and variable cut-off system.
Got Qualities to Win Good Clientele
Astha Packaging is nominated for 5000 best MSME in India and is a leading provider of printing services to large corporate customers spread all across the globe. Their services have certainly helped them not only in winning good clientele but also share a long term relationship with them. It is a home of expert professionals with a long experience in developing all kinds of print designs for a very diverse list of clients. The company uses the latest technology, graphic design, sophisticated pre press, printing and post-production equipment to offer their customers the best quality printing services.