To get a grasp and reach out to customers, apart from amazing products, a company needs a thorough understanding of its market. An in-depth analysis of the market helps them make well-informed business decisions. Serving such domestic and global companies since 2002 is Market Insight Consultants(MIC), fully integrated research and consulting firm with the capability to handle the entire gamut of research and consulting services. MIC is positioned as a Decision Support Consultancy with in-house research ability.
Valued Services
MIC provides a range of service in the research and consulting domain across different industry sectors. The services baskets broadly include:
- Market Access/ Market Feasibilities
- Marketing Strategies
- Customer Satisfaction Measurement and Strategy
- Brand Architecture
- Market Making
- Partner selection and JV structuring
- Distribution set-up
- Implementation of sales processes
- Training
The Transformation in to a Brand
During the initial days of the organization, the biggest challenge was to create a differentiated positioning in the market research and consulting industry. MIC undertook the strategy of not doing the run of the mill research projects and started pitching for new areas of intersects between consulting and research where it could carve a niche for itself while creating value for the clients. Working on differentiating factors and adroit client selection gradually started working in favour of MIC strengthening its position in the market today. MIC is now considered a leading player in the country in various domains like aviation and hand-holding services for foreign companies wanting to establish a presence in India.
The company has been named as one of the best supplier by Delhi International Airport Limited for playing a vital role in gearing up the DIAL to qualify the global ACI audits which lay the basis for ranking of the major airports globally. Amongst the SME consultants, MIC has the highest track record of bringing in global companies into India. Besides, MIC is credited with launches of multiple foreign companies in India, across diverse sectors as varied as construction to luxury.
The company has been named as one of the best supplier by Delhi International Airport Limited for playing a vital role in gearing up the DIAL to qualify the global ACI audits which lay the basis for ranking of the major airports globally. Amongst the SME consultants, MIC has the highest track record of bringing in global companies into India. Besides, MIC is credited with launches of multiple foreign companies in India, across diverse sectors as varied as construction to luxury.
The Guiding Light
In 1993, Sanjay Nagi, a mechanical engineer from IIT Roorkee ventured into consulting and started his company. He subsequently sold off in 2002 immediately and then started Market Insight Consultants as a niche consulting firm that is positioned as a Decision Support Consultancy.
Sanjay has developed some innovative and differentiated models on the measurement of corporate interfaces like Customer, Internal Customer and Channel satisfaction. Under his leadership, MIC has developed a solid body of work around innovation at firm, sector and national level. He consults with blue-chip corporate clients like Godrej Group, Mahindra & Mahindra, Tata Group, Shriram Pistons, GMR, GVK to name a few.
MIC is working with Ministry and Science and Technology to measure very intangible subject like innovation. It is the only company in the country to have a process-based model for Supplier Satisfaction. It has also structured the entry of over 60 Foreign firms in India with its own designed model “Getting you to India.” Companies like DSM- a 10 billion dollar firm, Technogym, Panasonic …are a few of them.
A qualified ISO assessor trained by IQA UK, Sanjay is also a Business Excellence assessor trained by CII, and is a MASTER TRAINER in Marketing on the panel of CBI, Government of Netherlands and is a global trainer who has conducted programs in South Africa, Europe, Vietnam, Tanzania, Ethiopia, Dubai and Pakistan. His MICRUTS FOUNDATION supports entrepreneurship at the bottom of the pyramid by skilling and capacity building. His FOUNDATION FOR BUSINESS COMPETITIVENESS is engaged in training and capacity building and has rolled out the entire capacity building for MSME Ministry’s ZED scheme.
Words of Wisdom
For young entrepreneurs:
“The overarching advice would be to keep higher goals and essentially differentiate yourself in the market through your service offerings while keeping an eye of changing market environments which may also offer opportunities for growth and value creation.”
For MIC’s Future:
“MIC proposes to be doing less of standalone projects and more partnering with its clients for integrated Market Making – guiding and hand-holding them through the entire process of market dominance.”
