Today, globalization of markets, complexity in business models, pressure on bottom-line and difficult revenue growth have driven every business, irrespective of their size, to re-think strategies. To grow and sustain profits, enhance customer delight and protect stakeholder interests, along the way is ever challenging. And the most important function within an enterprise is the Marketing, Branding and Sales functions. This combination helps to set expectations, understand needs and articulate the purpose to all other stakeholders.
Zamstars Management Services, describe itself for ‘the Zeal to Achieve More with a team of STARS’, is the one company from those who provides the combination of Marketing, Branding and Sales functions. While marketing the company encompasses customer segmentation, branding, positioning, communication and competitor analysis, sales ensures customer acquisition, revenue growth, pricing and profitability.
The customer engagement model of Zamstars is robust and outcome-oriented. They are able to accomplish this through a research-driven, go-to-market strategy, coupled with a disciplined customer acquisition process and passionate delivery.
Sivaram Kuppachi, CEO of Zamstars, is an industry veteran who has worked in various domains, in various capacities over two decades. By leveraging his years of industry experience, the company design a full roster of services that help clients gain a competitive business edge. At Zamstars, he delivers solutions and executes priorities that are pivotal for the enterprise. Kuppachi says, “In today’s complex and demanding business world ‘speed’ is critical. It is very important for Management to take a “Deicion” and make it Right than Wait for taking “ Right Decision”.
Zamstars’ Services & Solutions
Zamstars provides clients with services such as business and strategy consulting, where the organization helps clients rethink their business strategies, and market research that helps clients take informed decisions based on primary and secondary research.
Also, the company renders branding solutions, where based on consumer insights and market knowledge, unique campaign concepts are devised. This helps clients build their brand strategy and identity, which is very critical for customer engagement. Besides that, Zamstars provides media planning services to its clients. In a bid to execute campaigns in the right manner, the company helps clients to get the right media mix at an optimal cost to derive an effective ROI. Zamstars helps clients leverage various channels of marketing to attract, engage, influence and delight its customers by providing effective content marketing solutions, and provides sales management services that include CRM selection and sales pipeline management. This helps clients gain predictable business growth. Clients can choose either one or more services based on their requirements.
“Internally, we have three teams; we work as an advertising agency. We also have a complete indoor and an outdoor marketing team (ATL & BTL), which functions as a marketing agency. We have a sales team where, if the customer wants us to get them sales, we deploy sales people to go and get the order,” says Kuppachi.
Zamstars’ strong and pragmatic services made by its young and talented team that exhibits a passion for execution and accountability. The company considers its employees as its most invaluable assets. The desire for knowledge and a will to succeed is a belief held by the entire organization. Given the organization’s strong service portfolio and the philosophies in place, Zamstars is well on its way to shoot beyond the stars.
“Our core competency is our behavior driven execution,” says Kuppachi. By following this discipline, the company has carved a niche for itself in the market today.