Arjun Gupta: Internationally Leading India’s Best Sports Wear Brand Kragbuzz™ 

Arjun Gupta
Arjun Gupta

Sports are one of the most important areas in which your personality develops holistically. Playing sports not only develops your character but also shapes your lifelong perspective of a successful winning strategy in the face of life’s challenges. That winning strategy is responsible for succeeding in your personal and professional spheres.

Sports instill numerous profound qualities in you, such as inner strength, endurance, stamina, discipline, team spirit, sportsmanship, and looking at everything with a positive attitude—an attitude of living beyond the basic instinct of winning and fear of losing—playing with complete intensity and focus within the single moment; thus living in the moment, moment-by-moment, one moment at a time.

In modern times, sports have become a great platform where people from all walks of life find their talents nurtured, nourished, developed, and recognized on the local, national, and international levels. According to Sports Global Market Report 2023, the global sports industry has now achieved a revenue of $512.14 billion (2023). And as per the Sports Calling and Sport Collective report, around twelve million people operate in sports, half of which are employed in various sports businesses like manufacturing clothing, accessories, and equipment.

In this regard, India’s century-old sports goods industry is now recognized as one of the leading players in the global market. As per IBEF report, the Indian sports goods industry employs over five lakh people, with many internationally renowned Sports Goods Brands emerging from the country.

Young professional cricketer and a Delhi Ranji Team Player (2017-18), Arjun Gupta’s ardent love and immense passion for sports in general and cricket, in particular, has been inculcated in him by his father, Rajesh Gupta. All this indicates that India and almost all Indians immensely love sports and are engaged in one or other sports activity, with thousands of them from early childhood.

That love and passion helped Arjun become the Captain of the Modern School Cricket Team, Captain of Hansraj College Cricket Team, playing with Delhi State Team (2004-2014), playing in Delhi University Team (2012), Delhi Ranji Team, and Pulborough Cricket Team, Sussex, UK. His sporting personality also made him the Creator, Believer, and Founder of Kragbuzz™ Sports and the Producer of SportzO’Clock.

An Exceptional Saga of Sportsmanship

The subsidiary of the RCG Group and Arjun’s brainchild, Kragbuzz™, was launched in 2015 and became one of the few international sports brands that produce customized clothing. Shaped by Arjun’s sporty vision developed during the years of experience in playing professional cricket across the globe, the company has been approved by the International Cricket Council (ICC) and is now under the top-thirty manufacturers’ list in the whole world for cricket clothing.

Schooled from Modern School, Arjun graduated from Hansraj College, Delhi University, with B. Com Honors and learned Travel & Tourism Management from Jamia Millia Islamia before receiving his MBA in International Business from Sikkim Manipal University and LLB from Lloyd College (CCSU). Besides playing professional cricket throughout his life, Arjun is also a Level 1 Cricket Coach at Cricket South Africa. In his other activities, he is a Member of DAV United Sports and has been the Secretary of Roshanara Club Cricket from 2017 to 2019.

Today, under Arjun’s dynamically young leadership, Kragbuzz™ supplies a full range of customized apparel, accessories, promotional products, and sports merchandise. He shares, “Our comprehensive services offer a “one-stop shop” whereby you can get hands-on outfits for your sports teams, coaches, officials, and volunteers.”

The company’s production process starts with obtaining high-quality raw materials through cutting, printing, stitching, assembling, and packing. With state-of-the-art machinery, technology, and stringent quality control, the products get ready for shipping to customers worldwide. “We provide in-house setup and solutions for all printing and embroidery,” adds Arjun.

Creating the International Buzz

The company is now an internationally recognized manufacturer of High-Quality Sports Apparels and Accessories, Caps, Bags, and others, providing all its products and services to

Schools – DAV Public School, Pinegrove School, The Scindia School, Birla Balika Vidyapeeth, Pilani, and many more;

Colleges and Educational Institutions – University of Delhi, Banaras Hindu University, Hindu College University of Delhi, IIM Indore, Sharda University, ITM University, etc.

Sports Associations – Delhi (DDCA), Shimla (SDCA), Indore (IDCA), CCB of Maldives, Delhi Basketball Association, Himachal Cricket Association, Assam Cricket Association, Arunachal Cricket Association, Football Delhi, Sports Authority of India, Baroda Cricket Association, Malta Cricket, etc.

Sports Team Academies – Advanced Academy, Roshanara Club Ltd, THOR, Madurai Panthers, Cadence Cricket, Indian Youth Club, Rotary Cricket Academy, Ashish Nehra Cricket Academy, Sehwag Cricket Academy, MS Dhoni Cricket Academy, etc.

Government Departments – Himachal Pradesh Police, Supreme Court Bar Association, Patna Nagarpalika, Indian Air Force, and Indian Ordnance Factory.

Public Sector Companies – CAG India, Northern Railway, The New Indian Assurance Company, Indian National Trade Union Congress, Coal India, BSNL, ONGC, Dena Bank, Oriental Bank of Commerce, Air India, and Canara Bank.

Corporates – Honda, Worlds Window Group, Maruti Suzuki, HCL, Hero, Intex, DTDC, Hitachi, etc.

Your Perfect Sports Empowerers

Kragbuzz Sports is a brand registered under Cascades India. Kragbuzz Sports specializes in cutting and sewing and supplies unique and high-quality athletic sublimation garments and custom-made sports and corporate Uniforms. The team customizes apparel to clients’ requirements and offers the highest quality fabrics, embroidery, and sublimation for all uniform types per their specifications. “When you shake hands with us, you get access to a full range of services, including the opportunity to work with our graphic designers to design a fully sublimated garment with unlimited colours, designs, and logos. We also supply and print all types of sports clothing, from sports teams to corporate attire down to the casual T-Shirt and caps,” informs Arjun.

He further adds that at Kragbuzz Sports, they are a thoughtful team of passionate individuals, thinkers, achievers, doers, and learners, committed to realizing ambitious ideas and redefining excellence every day with consistent efforts to expand their horizons globally.

Talking about his future plans, Arjun also mentioned that in March 2023, Kragbuzz Sports will open a retail store in Noida, which is going to be one of the biggest sports stores in India, housing both equipment and clothing.

The store will be a one-stop destination for sports enthusiasts, with a wide range of sports clothing and equipment, including custom-made jerseys, sports shoes, and other gear. The company’s goal is to make the store a destination for sports enthusiasts, and it is planning to offer special deals, discounts and other promotions to attract customers.

Arjun also says that their mission is to build a long-term partnership with all their customers. “And stand by our utter commitment to offering quality bespoke products, unmatched customer service,” he states. “On similar lines, our vision is to be our customer’s strategic partner, offering products and services with excellence by upholding congenial and sustainable business environment.”

Under Kragbuzz Sports, Arjun has developed other brands, including

*Kragfit: Intending to provide free access to fitness content and help people monitor and maintain their wellness quotient, Kragfit came into existence. From workout videos to cooking healthy recipes, the diverse repository of fitness-related content on Kragfit targets beginners and advanced fitness enthusiasts.

From high-intensity interval training to yoga and other cardio exercises, video offerings on its portal are tailor-made to suit even the staying-at-home population with workout regimes that can be done throughout the day alongside fitness mantras to suit the current times. “We keep striving to introduce value-added content from top fitness experts, yoga and spiritual gurus, along with celebrity nutritionists,” says Arjun.

*Krag Caps: A diverse range of headgear for sports. The brand has it all, be it caps, hats, or other headwear. “Kragcaps is the one-stop shop for styling your head while playing your favorite sport.”

*Sportz O’Clock: A digital media initiative by Kragbuzz, Sportz’O’Clock brings you the latest News Updates and interesting stories from your favourite sports on and beyond the playfield. It is all about profound insights into illustrious sports personalities from around the globe so that you can discover more about their journey, success and how they manage being at the crest of their careers. “We aim to be a top-notch, all-sports news website, covering sports from the grassroots to the Olympics and beyond.”

*Sports Management: Kragbuzz Sports Management creates unparalleled experiences for fans and athletes by providing custom solutions to meet your requirements. The firm organizes and produces innovative programs and events at professional and corporate levels. “Our service offerings include but are not limited to conceptualization and design, planning, production and execution, permissions and licenses, venue/ground management, team/player management, logistics management, accreditation, manpower management, ticketing, and so on,” says Arjun.

*Cascades India: Corporate and Event Merchandise: “Increase your organization’s brand visibility in the market by customizing your merchandise by adding your company logo and meeting all your corporate and event merchandising requirements in no time. Choose us to stand above the rest. Entice your potential clients and motivate the employees of your organization by gifting them the best corporate gifts.”

*Sports Tourism: Right from Sports Ticketing, Hospitality, and Experiential Travel, Kragbuzz specializes in all aspects of Sports Tourism. Arjun adds, “We believe in creating the best sports experiences around the world.”

Speaking about the technological advancements, Arjun says that over the past 25 years, they have continued to grow cautiously in terms of Mind and Machine, striving to launch new products and services with the latest technology using the best possible platforms.

Today, they have over 200 direct and indirect employees and export sports goods to over ten countries, with over 50,000 units manufactured monthly. Further, they have 25+ dealers and cater to 100+ institutions and 100+ corporates globally.

Related Posts