E Plus Technologies was established at the beginning of the millennium with a vision to explore the emerging business opportunities in the new economy segments. E Plus began its journey into the world of CG Animation, by setting up a training institute for Multimedia and Filmmaking. This institute was later integrated into a full-fledged CGI production studio by the name E Plus Studio.
E Plus Studio came into being in the year 2010. Within a short span of time, the studio has achieved a certain level of acclaim both from the industry peers as well from the competitive studios. The studio has produced and delivered high-quality feature films and television series for clients all across the globe. Each of the core team members of the studio has over twelve to fifteen years of experience in various national and international projects. E Plus strongly believes in its people and nurtures a steady update of creative talent.
The studio aims to become one of India’s most recognized 3D animation and VFX Studio, capable of producing world-class creative content in 3D animation for the media and the entertainment industry. It also aims to grow as a one-stop full serviced studio equipped with most contemporary technological facilities for pre-production and post-production under one roof while creating its own intellectual properties.
The Maven CEO
Pitambar Krishnan is the CEO of the E Plus Studio. He has over thirty years of business experience in manufacturing, international fashion trade, hospitality, education, and animation production. He envisioned the huge potential existing in the business of digital content creation for the future. The advent of connectivity, emerging technologies and devices has made access and consumption of the digital content very easy. Furthermore, Pitambar expects the growth rate of about twenty per cent year on year for animation and VFX industry.
Success Attributes
The studio prides itself on its highly motivated team of experienced professionals that constitutes the core of the studio. These professionals oversee the production and the delivery along with monitoring the production pipeline and flow at every point. They also keep the quality and delivery schedule for the client’s expected requirements. The studio keeps itself updated with the emerging technologies and tools while adapting to the best solutions to keep itself at par with the best in the industry. E Plus studio finds young talents, trains them and challenges their skills through exciting projects. This training improves their growth and provides a good work environment, keeping the attrition level at the minimum.
Creative Splash Across the Studios
E Plus Studio has been catering to well-known studios with a passion for great storytelling and rich visuals, producing CGI animated content for Kids and Family entertainment. Taking advantage of the rich experience attained from these studios, E Plus Studio has forayed into developing its own Intellectual properties for international and local market. The studio has been visible in all the major content markets and festivals for years, namely Annecy, Kidscreen, MIP.com and MIP Jr, Filmart HK and MyContent Dubai.
The various Services provided by the studio are:
- 3D Animation (Modelling, Texturing, Rigging, Lighting, Animation, Compositing)
- Character, Sets and Prop Design
- Animatics (Story Boarding, 2D & 3D Animatics)
- E-Learning
- Game Development
- VFX
The Soothe Working Environment
The studio always maintains an excellent work environment for its artists. Consequently, it has a very less attrition rate. It also keeps hiring fresh talent and re-trains them according to its pipeline and workflow. On sharing the tremendous work of its artist, the studio states, “We believe conceptualization is no one-man job, we have a team of writers, directors constantly brainstorming ideas. We welcome and encourage all our team members to pitch their creative ideas in brainstorming sessions”.
Punctilious Nature Towards the Industry
According to the studio, the Indian Animation industry has come a long way from being simply an outsourcing destination for the developed market. It has now transformed into a prominent content producer by co-producing with leading international production studios. Indian Studios have also gradually started developing content for internal consumption as kids are relating to home-grown characters and stories. There will be even more demand for work-for-hire projects from the international studio as well as from the content developers from India for India and for the international market.
Rotoscoping the Future
The Studio strategizes its future on the four-fold plan. First, continue working on the work-for-hire model for sustained growth. Second, working as co-producers and investing its equity with the clients. This will aid the studio in establishing long-term relationships. Third, developing its own intellectual property for local and international market. Lastly, reviving its animation and VFX training institute with more short-term skilled-based programs under skill India initiative. The studio is collaborating up with renowned animation and design schools for being updated with the newer and evolving technologies.
