Elektronika: A Trusted Partner of Indian Electronics Industry

Sunil Hasija, Founder | Elektronika

The electronics industry is an emerging high-tech industry. It plays a vital role in the new technological revolution and modernization drive in the IT industry. Companies in the market continue to integrate advanced electronics to make their products smarter, safer, efficient, and connected.

With millions of electronic parts available from around the world, finding the right part, in stock, and for the right price can be difficult. Elektronika Sales Pvt. Ltd is a leading multi-channel industrial and electronics distributor with enhanced designs, technology, and driving dynamics. Established in the year 1979, and headquartered in Chennai, the company is an award-winning, authorized electronic component distributor.

Exhibiting a Remarkable Journey

It was the time when Elektronika was in its nascent stages and the black & white television manufacturing industry was flourishing. And that’s when it proved to be the turning point and the organization set out on a remarkable journey. Thus, kitting and consolidation was initiated for several manufacturing brands.

With the surging demand in Automotive and IOT segments, Elektronika moved its business model from kitting and consolidation to design and further into offering solutions. Subsequently, its efforts led to uphold agreements with world class brands like Philips India and Keltron India, and soon, became apparent as one of the top Philips component distributors.

Today, being known widespread as a distributor, Elektronika is recognized as one of the most respected and innovative solution provider in the Electronics Industry. It has astonishing 75 lines such as NXP, Microchip, Vishay, Toshiba, Rohm, TDK, Epcos, and Nexperia. Also, it has partnered with Ween, Power Integration, Royal Ohms, Walsin, Samwha, Koshin, TE Connectivity and many others.

Elektronika owns a design centre in Chennai with a highly qualified R&D Team. It has installed sales offices across India’s prominent cities like Bangalore, Hyderabad, Pune, Mumbai, Delhi, Baroda. Most notably, it has overseas office in Hong Kong and Singapore. The organization manages a workforce of nearly 150 employees professed in the field of Sales, Marketing, Customer Support, Product Support, Finance, and Logistics.

Product Offerings

Elektronika has an inventory base with more than twelve thousand plus lines, BOM handling value engineering PPV. It offers program, vendor managed inventory for key OEMs, consolidation strength on active, passive and electro-mechanical components, annual contracts, scheduled orders, and buffer stock facility.

With a broad product range and high stock availability, Elektronika offers easy ordering, same-day dispatch and fast, reliable delivery, backed by industry expertise and technical support.

Living the Ideals

Discipline, Commitment, and Business Ethics is what defines Sunil Hasija, the Founder of Elektronika Sales Pvt. Ltd. Mr. Sunil’s elder brother Sudhir Hasija has always been his inspiration and has followed his passion to grow bigger through hard work and establish good business relations.

He motivates his team by providing incentives for receiving customer and supplier appreciation. Mr. Sunil appreciates his teams’ dedication and supports it by providing various training programs. He gives them opportunities to attend overseas supplier meets and appreciating them during Annual Sales Meets, Annual Supplier Meets, and Kick-off Meets.

Customer Focused Distribution

Elektronika’s products range caters to over 3000 customers from various segments like Automotive, Industrial, Metering, IOT, Lighting and Power, Computing, Telecom, EMS

It offers products by analysing the trending and future market attributes, new synthesis, and develops solutions that could satisfy market essentials. It attempts to maximize its ability to deliver the best possible solution, and always responds with a sense of urgency.

Moreover, the organization strives to develop long-term customer relationships by consistently delivering quality, innovation and business values that serve the customer’s expectations. The quality policy is to delight the customer by providing quality service through professional selling procedures with most reliable operational systems.

The products it offers undergo stringent quality process. The process involves several levels of quality check, document verification, bar coding process which finally moves the product to the location controlled warehouse.

Supply chain management forms an integral part of Elektronika’s products’ effectiveness and business offerings to vendors. Elektronika has incorporated all the areas of freight forwarding including import warehousing, stock movement, order processing, packaging, and delivery anywhere within its operating territory

Racking up Commendable Award

For the past 15 years Elektronika has received authorized distributorship of 75 global brands. The organization, for its great customer service system and excellent performance, has been bestowed with several awards.

In 2018 Vishay, the American manufacturer, awarded Elektroinka with the most prestigious award ‘Golden partner Award’. Similarly, Microchip and NXP awarded Elektroinka’s Field Application Engineer team(FAE) in 2018 for their Design In and Design Win efforts and engagement with customers to drive business growth.

Optimizing Future Business Plans

Over the last 10 years Elektronika has expanded its customer base in Automotive, Industrial and IOT Segments.

The new investments reiterates its commitment towards building plans for further mergers and acquisitions to establish a global footprint. Mr. Hasija strongly believes, “we will be reaching INR500 Cr by March 2019 and will attain a turnover of INR1,000 Cr by 2022.”

Apart from expansion in the next five years, Mr. Hasija aims to contribute the raised funds to charities like Old Age Homes and provide free education to rural children.

To know more, visit http://elektronikasales.com/Indexreal.php.

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