The food that we eat nourishes our body, strengthens it and helps it carry out the daily tasks. Lack of proper nutrition can lead to fatigue and other diseases. However, the food that we consume today is at times adulterated and at times lacks the nutritional components that should be present in it. To fulfil the nutritional gap, we need health supplements.
Especially in case of an active lifestyle, or when we are in a profession that demands good physique, we need supplements that are rich in protein. My Fuel Nutrition is one brand catering to the nutritional needs of those with an active lifestyle. The company manufactures as well as retails nutritional supplements like whey protein, pre-workout supplement, high protein peanut butter and more.
Founded by a fitness coach, influencer, actor and entrepreneur Praveen Purena, the company started its operations in 2020. For someone who wants to be his own boss and work on what interests them, Praveen knew that his calling lay in being an entrepreneur. Nutrition and fitness being his passion, he went ahead with establishing his company which aims to deliver the best and purest quality nutritional supplement. Giving shape to his ideas and starting the company during the pandemic was risky, but not enough to stop Praveen from working on his dream.
Here’s more about the company and the man himself:
What challenges have you faced as an entrepreneur? How did you overcome them to establish yourself and the company?
The biggest challenge was zeroing in on the company name. I wanted it to be different and catchy at the same time and also something that would make it stand out from other brands. Our biggest USP is that we deliver the purest quality of nutritional supplement to clients.
How do you lead your company and help it sustain in a competitive environment?
To beat the competition, we stick to just one rule of ours – “Believing in Quality as a Brand and not just quantity.”
What is that one aspect or emotion that drives you at work or keeps you motivated?
Fitness always intrigued me. I started my journey as a Fitness Model and became an Influencer later prompting and endorsing so many supplement company. Finally, I thought why not start my own Supplement company. This also has been a motivation; doing things on my own and becoming a self-made man. That has been my mantra that keeps me motivated every single day.
As a business leader, what is your opinion on the current landscape of business given that the pandemic has been adversely affecting every industry?
I think we should always ready for everything, we can’t make excuse. But health is also the priority and it’s true during this pandemic affected a lot in our daily life & business all over the world.
Social Media is an inseparable part of the daily life of youth. Your thoughts about it and how do you leverage its power for the company?
Yes! Social Media is a huge asset when it comes to promoting oneself and one’s business. We can see that eCommerce & social media are the future for every Work. In my case, Social media has made me what I am today!
What are your future objectives and where do you see yourself in near future?
I always want to be on Top of whatever endeavour I undertake and am working on my goal to see myself as a successful entrepreneur, make a social impact and make some good money as well.
