Anisha Singh Motwani: CEO and Founder, Q.E.D (Quite Easily Done)

1. What is your philosophy of efficient leadership in a corporate setting?

Efficient leadership is all about empowering and motivating your team. For me personally, I have been blessed to have had seniors who empowered me to take my own decisions at work, applaud me when I did well and help me cover up when I made a wrong decision. So when I started my own company I followed the same principle. A true leader constantly educates, guides and shares the knowledge and learning that she receives with her team. That for me, is the most efficient leadership strategy.

2. Given the chance, how would you redefine woman entrepreneurship?

I wouldn’t. I’m a strong believer that whatever happens and however it happens, happens for a reason. I love the way women have fought against all odds and achieved victories and how today, we have so many more woman entrepreneurs than we’ve ever had. The spirit to fight is what has contributed to so many successful woman entrepreneurs and I think the movement and space they occupy today is beautiful. So I would leave that untouched.

3. What are the services/solutions/products that your company provides?

Quite Easily Done (Q.E.D) offers end-to-end digital marketing services that include content strategy and execution, brand consultancy, websites and applications, search engine optimization, video production, influencer outreach, customer relationship management, online reputation management and much more.

4. What are your organization’s vision and core values?

Vision – To effectively create brand stories online
Core Values – To maintain a healthy work life balance and personal growth for every employee. Believe in doing what is best for the client and their strategy.

5. What would you choose between following your passion and being practical? Why?

I would say follow your passion, but you also need to make a living so if your passion will not be able to do that in the long run then I would advise to be practical but never forget your passion. Some time in the day or week must be spent on pursuing your passion and what you love. I am lucky to be following both currently.