MEX Exhibitions: Creating Platforms, Transforming Businesses

Ms Himani Gulati | Director | MEX Exhibitions[social media channels, free shuttle services, free lunch & water facilities, VIP invitation, Event Management industry, Indian Exhibition ]
Ms Himani Gulati | Director | MEX Exhibitions

The Indian Exhibition and Event Management industry is witnessing revolutionary changes and growing by leaps and bounds. The introduction of various government reforms like ‘Make in India’, ‘Start-up India’ etc. have unlocked diverse avenues for the existing as well as the budding entrepreneurs. With each passing day, a plethora of exhibition companies are entering this market alongside leading global players setting their base in India. These companies are bringing the best exhibitions to the sector with their expertise and commitment.

MEX Exhibitions Pvt. Ltd. is one such company delivering world-class specialty trade fairs and B2B exhibitions in this competitive industry. With close to four decades of experience, the company has completed 100+ exhibitions across India and overseas. No doubt the shows are highly acclaimed amongst which two successfully organized shows have been acquired. Embracing strategic partnerships with Messe Frankfurt India and IMPACT, Thailand, the company lays the foundation of popular shows like Gartex India and LED Expo Thailand respectively.

Right from concept to completion, MEX is a name synonymous to professionalism at par international standards. Its years of acumen backed by the combined experience of its core team has helped it in creating a niche in its segment. It consistently strives to connect the dots of client requirements with complete dedication and added advantages.

The company has successfully organized international exhibitions in Thailand, Singapore and Dubai. It has also executed several shows across the major cities like New Delhi, Mumbai, Kolkata, Hyderabad & Bengaluru in India with a huge success. Getting the right audience to a show and understanding the need of the industry is what MEX specializes in. Various industries that have benefitted from exhibitions organized by MEX are LED & Lighting, Signage & POP, Gartex & Textiles, Gifting Industry to name a few.

The Challenging Journey 

Starting off as an exhibition company in an industry that lacked the required outlook was not an easy task for MEX. The Nation was seen as a newly emerging destination for world-class exhibitions which grabbed the attention of several MNCs and corporates in the form of investments.

At that juncture, organising globally-oriented trade shows was a major feat, and the company saw a lot of organisers winding up their ventures within a couple of years. Owing to a rock-solid foundation, years of expertise and excellent business networks, MEX converted every challenge into an opportunity and reached the epitome of success.

Today, the company takes pride in being one of the few Indian-origin trade show companies that not only survived but excelled in an environment full of ambiguity and cut-throat competition.

The Dynamic Duo

Lt. Mr Baljeet Juneja was the Founder of MEX Exhibitions Pvt. Ltd. This legacy of professionalism is now in the hands of his son Mr Gaurav Juneja and daughter Ms Himani Gulati. Their father was the source of inspiration to venture into exhibition industry from the existing advertising & publishing business. Today, being the Directors, they are at the helm of ‘Innovative Leadership’ and surpass every challenge with utmost determination.

Ms Gulati is an IIM-Ahmedabad alumnus and has completed her PGD in Marketing from Chartered Institute of Marketing in the UK. A highly learned and erudite personality, she has over 20 years of industry leadership experience in the publication & exhibition industry. Her stellar ideas, intrinsic motivation and excellent communication skills have made her a name to reckon with in the Indian exhibition industry.

Apart from all this, she was also the recipient of the ‘Leading Lady in the Exhibition Industry’ award at the Exhibition Excellence Awards in 2016.

What’s so Distinctive? 

MEX believes that ‘Innovation’ is the key to unlock countless opportunities in the exhibition space. Considering this, the company has undertaken various initiatives including online visitor pre-registration with unique barcodes, special buyer programme, and matchmaking/pre-fixed meetings. The list also consists of segregated exhibit sections for focused buyers, engagement and entertainment activities for visitors, constant updates via social media channels, free shuttle services, free lunch & water facilities, VIP invitation, etc.

Cherishing detailed, customer-focused strategic planners in the teams is strictly followed at MEX. It continuously motivates the employees and boosts their abilities to perform multiple tasks within stipulated timelines. The company gives them the best environment and opportunities to grow as a professional and bring out-of-the-box ideas to the table. Besides, flexible working hours and a slew of monetary benefits are what the company offers to engage and retain its employees in the longer run.

The Tech-enabled Era 

The company believes that the use of technology has increased manifold in the event industry, both in terms of hardware and software. This use of technology is impacting the conception of an event until post-event analysis. It is facilitating the event planning process, engaging exhibitors and visitors, providing ROI analytics for participants, registration, marketing and increasing security.

On the other hand, mobile apps, live engagement tools, VR, AR and AI are also picking up fast. As such, technology is effectively helping event planners in planning and execution by making the processes better and less time-consuming.

The Future Foot-steps 

MEX is putting its best foot forward in contributing its share on putting India to the top of the pedestal in this industry. Acknowledging the current scenario, Ms Himani says, “The factors are favourable and we believe that this is the apt moment for us to come together, ideate, and implement the best possible measures to take this industry on a higher level.”

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