Nikita Anita Sundaram: Bringing the Best of Technology in Sports

Odicy Sports Solutions
Nikita Anita Sundaram, Founder & Director, Odicy Sports Solutions

The ever-pervasive technology is redefining many sectors. Sports is just one of them. While techniques might not be new to sports, but technology sure is becoming an enabler to enhance performance, create better teams and much more.

Here’s how Nikita Anita Sundaram, Founder/ Director, Odicy Sports Solutions is bringing the best of both the spaces.

Take our reader through your professional journey?

I am a 25 year-old sports lover and tech fanatic having experience into the sports sector. Having interest in both fields I’m trying to bridge sports and technology together. My professional profile includes :

– Brand Development Officer for Dias United Sports Club, Mumbai
– Ambassador for Ball to All
– Was the managing director for Spoedia
– Was city leader, south zone for Mumbai Girls Football
– Team manager for Indian, Madjer beach soccer Team representing Dias United
– Haveworked in the Karnataka Football Players Association as an organizing secretary.

What were the roadblocks or challenges you faced throughout your career? And how did you overcome them?

There is no sports database to leverage. Sports marketing and advertising was niche. There is often no talent identification (TID) system in various sports. Parents are not educated in developmental principles. The most knowledgeable coaches work at the elite level, while inexperienced volunteer coach at the developmental level where quality coaching is essential.

What is your philosophy of efficient leadership?

I feel creating a platform which is more relaxed and easier to adapt to learning is important. Creating a platform to advertise players will be an opportunity for sports agents or associations pick their players based on skills and achievements, giving more confidence to athletes. A sports player is taught to be more aware of their standards and behaviours which help them in creating the learning environment. A player has to be given an opportunity to develop his/her skill level in a better learning environment that challenges a player providing him encouragement and support.

A coach will make use of an opportunity when he/ she is brought to a challenging platform which is based on effective decision making and precise execution under pressure with athletes. While dealing with players, individual communication is important, giving them the opportunity to provide more clarification to help deliver the training that is specific to their aspect of development.

Do you think organizations must have a balanced gender ratio in leadership positions? Why?
Yes. I do feel Organizations must have a balanced gender ratio in leadership positions. A leader has to possess several leadership traits, when it comes to intelligence and innovation, men and women display those qualities equally. Women tend to be more organized, compared to men, rather vice versa. I feel both genders are equally good leaders if they possess leadership traits.

What is your company/profession all about?
Meet Odicy Sports Solutions: A Trichy based sports technology startup.
Sports technology has emerged as a viable sub sector in the technology space as it combines two things that the general population views as startups/ population and sports. Sports has always been the ultimate unifier – transcending geographic borders, rising above partisan politics and enabling multiple audiences (and generations) to find alignment- the little known secret behind this global unifier?

Technology influences how athletes train and compete, how fans engage and consume content and how world class venues are constructed. Technology has been quietly transforming the world of sports for years with investment and some estimates predicting the sports technology sector will reach 30$ billion in 2024.

Odicy Sports Solutions is a startup based in Trec Step, Trichy. The company focuses on building technology solutions to athletes and coaches usuch as CRM, AI methods. The company is bridging sports and esports using tech. Odicy has become an official based technology sponsor for Dias United Club which will be playing at the Madjer Youth Cup, Spain.

What is your vision for your company/yourself and your core values (for company)?
Odicy vision is to help develop and support sports and esports athletes/ players through technology, excelling in sports and esports. While creating a positive, cooperative spirit between players, coaches, clubs, schools and associations.
We at Odicy firmly believe that’s sports is a journey which helps you to learn various lessons for your life. This foundation and pathway we have in place will allow players to progress to next level.

To offer good technology-based services for sports and esports
To help in sports and esports recognition i.e, marketing and promotion

What are your future endeavors/objectives and where do you see yourself in the near future?
We are currently attending exhibitions in showcasing our product “Odiicy” which is launched. You can visit The product currently has 12 features pertaining to the sports sector.
– We conducted a PUBGM based tournament in 2019, in association with Rotaract, Trichy
– We attended the East and West Virtual Expo, which gave us insights into the gaming sector and the market scope of the igaming sector
– We attended the Frankfurter Buchmesse Event, which showcased our sports podcast
– We are attending the Open Innovations which will be showcasing our sports app in Russia
– We have another event upcoming, The Nordic VR showcasing our sports app in Norway

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