India is home to the world’s second-largest senior population aged 60 years and above. According to Jones Lang LaSalle, by 2050, the number of Indian seniors will equal the country’s under-18 population. The Elderly in India were traditionally taken care of by their children or family members. But with younger generations relocating to other cities or even countries chasing their own dreams, many seniors now need to stay alone. As healthcare improves and our longevity increases, medical & non-medical care of the elderly becomes a major concern for busy families.
Demand for Senior Care is driven by a variety of factors and cuts across socio-economic strata. Especially as chronic diseases become more prevalent, good medical & non-medical care for the aged becomes ever more critical for a better quality of life.
To improve the quality of Elder Care and Rehabilitation in India, Tamojit Dutta along with Prateep Sen, Elina Dutta and Dr. Shibaji Saha, launched Tribeca Care in Kolkata 2 years ago. TriBeCa Care is defining affordable Home Care in India through a convenient “one-stop” platform that provides MANAGED Elder Care, Post-Hospital Care and Chronic Care for busy families.
Affordable Care: Strong Infrastructure
Tribeca Care is developing a strong “Out-of-Hospital-Care” infrastructure & delivery system to manage long term care needs outside a hospital environment. The platform includes trained caregivers at home, 24/7 Emergency Response Helpline, big tech & strong logistics delivery backend. Specialized Tribeca Clinic facilities also provide physical & mental rehabilitation in brick-&-mortar settings. The significant difference vs. competition is their focus on delivering affordable, individualized care for large populations across multiple care delivery formats.
Tamojit Dutta, Founder & Co-CEO, TriBeCa Care brings eighteen years of experience in Investment Banking, Retail Finance, Healthcare and FMCG marketing & sales. Tamojit has extensive experience in managing complex transactions, leading large teams, creating innovative products and driving growth for both established & start-up businesses. Before co-founding TriBeCa Care, Tamojit was a senior banker with Deutsche Bank where he was employed in their London offices for 11 years. Before that, Tamojit worked for Citibank & Glaxosmithkline in India. Tamojit is a graduate of St. Stephen’s College, IIM Ahmedabad & London Business School.
Prateep Sen, Founder & Co-CEO, TriBeCa Care brings twenty two years of experience in sales management, distribution, product management and marketing – in leadership roles across industries (Banking, FMCG, Technology, Healthcare and Insurance) and geographies (India, USA and UK). His experience is in launching new and large initiatives from inception – with emphasis on creating robust processes, distributed through a complex multi-geography sales structure. Prateep has worked at Titian Industries, Citibank, and JP Morgan Chase. He graduated from IIT BHU and has a PGDBM from XLRI Jamshedpur and an MBA from Columbia Business School, New York.
One-Stop Care for loved ones
Tribeca Care provides convenient “end-to-end” care services for families supporting their loved ones at Home: Tribeca’s services include long term Elder Care, Specialist Home Care, Mental & Physical Rehab and best-price Medical Products. Care is delivered across multiple formats – at clinics, at home, over the phone and online. Their broad spectrum of services include doctor consultations, nursing care, physio & speech therapy, psychological counseling, nutrition advice and specialized diagnostics for Sleep Disorder and Pathology tests.
Tribeca Care focuses strongly on its three core values: (a) Compassion for the elderly; (b) Expertise in managing patient care and (c) robust Systems to handle large volumes without compromising care delivery. Tribeca Care is regarded as a leading Elder Care company in the country, headquartered in Kolkata.
The clients benefit from affordable care which is delivered by a trained team. Busy families benefit from peace of mind & assured care quality. They also get access to a wide range of services under one roof – doctors, physiotherapists, psychologists, nutritionists, nurses, personal care attendants, diagnostics & medical supplies. The Tribeca Care Management team of senior medical & management professionals has more than 100 years’ combined global experience in service organizations. Some Tribeca Care client testimonials:
“This is an exceptional company. The service they provide has a lot of heart. Rajesh Satapathi, my parent’s care officer, is a caring, gentle, smart and aware human being. He is now part of our family. He visits my parents regularly, and the tasks he takes on are wide ranging, from making doctor’s appointments, hiring a taxi to take my parents to the hospital, finding the best doctor, helping them do their bills, running errands to bank, finding a ayah on short notice…The list is endless. And not only that, he always makes it a point to Whatsapp me or call me, even if there is no emergency,” says Sujoy Guha, USA.
“I must say that Tribeca was of great help to us. The biggest thing was the confidence I could build up with your team in a few weeks of interaction. The professional help with a personal touch. That is the way I could explain the service from Tribeca……most of your Tribeca members have almost become a part of the family in this short time. And this relationship will continue,” says Animesh Bhattacharya, Dubai.
Tribeca’s vision is to be the leading provider of day-to-day care for the elderly & those needing physical or mental rehabilitation in India. The opportunities and challenges are immense as the company grows aggressively. From training thousands of caregivers to creating a tech platform that makes care delivery more convenient to developing cloud-based infrastructure for managing confidential patient data, Tribeca Care is quietly revolutionizing Home Care in India.
Tribeca Care: Bringing Elder Care Home
