Behind every successful organization, there is an entrepreneur who put-forward his visionary concepts into action. As innovators and creative intellectuals, entrepreneurs serve a wide range of functions in the business environment. Anish Gupta is one such entrepreneur who has judged the perfect nerve of market demand for digital marketing. He has been consistently providing best-in-class digital marketing solutions through his endeavor: Wise Business Technologies.
Digitalization in India has opened new door for communication and marketing. Established in 2013, Wise Business Technologies is a Digital Media Management and Marketing Consulting Firm. The Company is majorly into Digital Brand Promotions, Social Media Marketing, Political Consulting, and Marketing.
Wise Business Technologies: Fruits of Hard work
A dream does not become a reality through magic; it takes sweat, determination, and hard work to become a successful entrepreneur. Anish founded Wise Business Technologies at a very young age – a space which was an office in the morning and living room at night. This explains that he is a pure breed entrepreneur. Anish has invested every ounce of energy into this startup. Now Wise Business Technologies is a successful company which offers Digital Marketing, Digital Political Campaign Planning and Execution, Web Development, and Online Promotion. It has a passionate and hardworking team that makes full efforts to satisfy the customers and their needs with their work.
Anish’s Inspiration
Living in a small rented room during his B Tech days, Anish always had a desire to start something on his own. He always idolizes his parents in personal as well as professional life. His parents have always been his source of inspiration, support, and guide. Talking about family and friends Anish Said, “The support of my family members and friends made me so enthusiastic that finally I had my office and they always help me to become successful.”
Digital Political Campaigns
No matter what field it is digital marketing has become the need of the hour today. It’s not always a better candidate who win but the better marketer. Digital marketing and politicians both want the same thing: persuade people to do something. Convince them to buy a product. Convince them to vote for a candidate.
Indian youth is tech-savvy and loves to be in connecting with trading topics. Social media platforms played a pivotal role in deciding which party wins the most seats. Wise Business Technologies is transforming political campaigns with the help of social media platforms such as Twitter, Facebook, and YouTube in a fantastic way. Digital marketing has made it possible for the candidate to reach their target audience at a lesser cost. It is taking over traditional marketing in almost every kind. By running social media campaigns, attractive slogans, videos, video marketing politicians can produce buzz in a particular area. Digital marketing strategy is now part of the campaign briefs, and politicians/political parties are spending the augmented amount of resources and time and on digital marketing.
Wise Business technologies have enabled politicians and political parties to communicate directly with voters, often bypassing new organizations that have customarily mediated their ideas. It is creating an online presence on all social media domains with the skilled and creative team. The company is dedicated to promote the party on these platforms. Wise Business technology provides digital marketing for political campaigns where candidates for local, state or national political campaigns need to connect with voters through different digital marketing channels.
Love what you do
“The only way to do great work is to love what you do” – Steve Jobs
Anish loves what he does. He likes to meet new people, and his profession allows him to reach a different kind of people. Satisfied clients’ is the biggest strategy of the company. This allows the company to take to reference for newer clients and maintain existing relationships. Providing a great customer service has always been both company’s and Anish’s goal.
Innovative Leader, Innovative Company
Anish Gupta believes that success is not an event, it is a process. “To finish any great endeavor one must first start. This may not be the start of a new business but could be the start of a new idea, a new path or a new way”, he added.
Anish worked with and hired more than two-hundred Staffing & Recruitment, Sales, Websites development and Digital Marketing Professionals. He Designed, Developed and Sold more than five-hundred websites as a Web Developer.
Under his leadership, the company strategizes to find out various digital techniques to attract clients. The company stresses on high-quality and interactive content that will not only attract an audience but also engage them for a longer period and sustain their presence, across the online platform. To achieve this, they are going beyond texts and creating visually rich and appealing content that will hit the minds and arouse the interest of online visitors.
In this ever-changing, fast-paced culture, the philosophy of continually updating its methodology, technique, and products are helping them stay in demand. With the new-age technology and customer-driven approach, Wise Business Technology continues to remodel and reinvent itself. This approach, in particular, is the driving force behind their growth.
Patience: Key factor which would help achieve goals
Anish advices to budding entrepreneurs, “Patience is what allows the fruits of hard work and persistence to flourish. In any startup, one needs to be willing to wait and have the ability to curate opportunity. Patience will successfully find that winning combination and create history. So, Don’t Give Up!”
Source :-The 30 Young and Dynamic Entrepreneurs to Watch in 2019
Anish Gupta: Youngest Digital Political Campaigner and Business Consultant
