Shampa Saha: Founder & CEO, Augment Advertising

1. What is your philosophy of efficient leadership in a corporate setting?

Leadership for me is having the ability to command a group of people and operate an organization. Efficiency is working towards a particular goal effectively. A good leader trains, guides, aligns every team members with the organization’s vision and lead them to the right direction, and do all of that being compassionate to them. Utilizing every man hour efficiently by distributing the work into the team. An efficient leader doesn’t only direct the team, also works with them to reach the goal.

2. Given the chance, how would you redefine woman entrepreneurship?

I would like to define Entrepreneurship in fact. Entrepreneurship is a career, not just having a business and making money. Entrepreneurship is creating a business idea, design and set the processes to execute that idea, launch it and execute. Take a calculated amount of financial risks, be insightful about the resources requirement and manage the finance and business wisely. Being a woman is just a biological incident, I can’t relate that with Entrepreneurship.

3. Tell us more about Augment Advertising?

Augment is a 360 degree Media Communication company with an objective for Innovation. We cater into Technology Development, Digital Marketing, Content Development as our core services. We offer marketing solutions to SMEs to Large size companies across the globe. We provide consultation at all levels, for online and offline medium, pertaining to the technology in the larger picture, in almost every vertical of Retail, Real Estate, e-Commerce, FMCG, Hospitality etc.

4. What are your organization’s vision and core values?

Now-a-days many organizations come up with the ideas of advertising and digital marketing, but unfortunately that doesn’t bring any value to the brand or help them generate revenue. We try to develop technology and marketing tools for high return branding and the entire system can be automated. Augment aims to be a Media Tech company to help the brand do their own marketing and understand whats effective for them.

5. What would you choose between following your passion and being practical? Why?

I will practically follow my passion. Honestly, Entrepreneurs always follow their passion and hence they don’t stick to their fixed, paid, stable jobs, they want to build something for a bigger cause. Some of them are practical enough in risk calculation and manage the finances.